"Health Promotion in Canada" (1993-95) was a publication of Health Canada
that succeeded two earlier titles "Health Promotion" (1985-93) and "Health
Education" (1962-85). In 1997, a publication with the same title and
continuing the same volume sequencing started publishing as a "public
private partnership" apparently with a mandate to become self-sustaining
through advertising and subscription revenues.

I'm wondering if anyone on this list is familiar with the magazine, either
in its current or former incarnation. I was looking for a cited article in a
recent issue (which I didn't find) and had a browse through the Spring 1997
isssue of the magazine. What I saw certainly gives a unique spin on the
phrase "health promotion". The magazine contained:

- three prominent advertisements, two from drug manufacturers and the third
from the Pharmaceutical Manufacturers Association extolling "harmony in
partnerships";

- an editorial from Judy Erola, president of PMAC, extolling the virtues of
the proprietary drug industry;

- an article extolling public private partnerships as "government's new math"

To my layperson's eye, the magazine would appear to be little more than a
drug industry propaganda vehicle, presumably receiving Health Canada funding
while it "finds it's feet in the marketplace". Could this be what is meant
by the phrase "health promotion"? What has been the response of health
promotion advocates to that magazine and its slant on the concept of health
promotion?


Regards,

Tom Walker
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