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>Date: Thu, 4 May 2000 13:25:28 -0400 (EDT)
>From: Alyson Taub <[log in to unmask]>
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>Reply-To: "IUHPE Board of Trustees" <[log in to unmask]>
>To: "IUHPE Board of Trustees" <[log in to unmask]>
>Subject: Registration: June 23 Social Marketing Conference in NYC (fwd)
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>Sorry for cross postings --
>
>
>Registration information and forms for the Friday, June 23 conference on
>Social Marketing at Lehman College in the Bronx can now be accessed through
>the Lehman College website:
>
>www.lehman.cuny.edu/socialmarketingconference
>
>
>CONFERENCE INFORMATION
>
>Friday June 23, 2000, 9:00am-5:00pm.
>
>Lehman College, City University of New York (CUNY)
>"Social Marketing Tools for Tackling Today's Public Health Challenges"
>A one day interdisciplinary conference
>
>OVERVIEW:
>
>Social marketing is a process for influencing human behavior on a large
>scale, using marketing principles to benefit society rather than for
>commerical profit.
>Social marketing tools have been shown to increase client attendance,
>participation and retention, facilitate health behavior change and improve
>client satisfaction.
>
>The purpose of this conference is to introduce social markaeting, review
>social marketing successes, explain specific marketing concepts and
>strategies, and promote the use of the social marketing process.
>
>By the end of the conference attendees should be able to apply fundamental
>social marketing tools to their specific community health challenges.
>The speakers are dynamic, the campus beautiful, parking plentiful and free,
>and bus and subway stops are only a block away.
>
>WHO SHOULD COME:
>
>Case workers
>EAP counselors
>Faculty interested in offering courses or classes on social marketing
>Health care administrators
>Health educators
>Health teachers
>Nurses
>Nurse practitioners
>Nutritionists
>Physical education teachers
>Physician assistants
>Physicians
>Program/service evaluators
>Program/service planners
>Psychologists
>Recreation therapists
>Social workers
>Students
>Other allied health specialists
>
>CONFERENCE AGENDA AND SPEAKERS
>
>Keynote presentations on "Social Marketing 101" and "Implementing Social
>Marketing" will be given by Nedra Kline Weinreich, author of Hands-On
>Social Marketing: A Step-By-Step Guide.
>
>The program also includes plenary sessions on "Facilitating Change" by
>Richard Gitlin and "Do-able Client Research" by Boaz Mourad.
>
>Participants will be able to attend two workshops from two sets of six
>concurrent afternoon workshops.
>
>CONFERENCE SUPPORTERS:
>
>The conference is truly multi-disciplinary as reflected in the list of 12
>supporting organizations:
>
>(1) Association for State and Territorial Directors of Health Promotion and
>Public Health Education
>(2) Bronx Community College
>(3) Bronx Borough President's Office
>(4) Bronx Information Network
>(5) Greater New York Society for Public Health Education
>(6) Lehman College's departments of Food, Dietetics and Nutrition; Health
>Education and Promotion; Health Services Administration; Nursing,
>Psychology; and Recreation Education
>(7) New York State Association for Health Physical Education Recreation and
>Dance
>(8) New York State College Health Association
>(9) New York State Department of Health
>(10) Public Health Association of New York City
>(11) Society for Public Health Education
>(12) Statewide Advocacy for School Health.
>
>
>
>Organizations are encouraged to send teams of personnel to the conference
>so that they can take advantage of the wide variety of workshop topics.
>
>AGENDA
>
>8:30 Light refreshments/Registration
>
>9:00 Welcome
>
>Joseph Rachlin, Dean, Natural and Social Sciences
>Karen Denard Goldman, Health Services Dept.
>
>9:15 Social Marketing - What's In It for Me?
>Interdisciplinary panel
>
>9:45 Breaking Down Barriers to Change
>Richard Gitlin
>
>10:15 Break
>
>10:30 Social Marketing 101
>Nedra Kline Weinreich
>
>11:30 Do-able Client Research
>Boaz Mourad
>
>12:00 Lunch
>
>1:00 Session 1 Workshops ( Titles and Facilitators)
>
>A.  Making Change Happen in Your Agency - repeated twice and broadcast
>Richard Gitlin, New York City Department of Citywide Administrative Services
>
>
>B.  Developing a Marketing Mix - repeated twice and broadcast
>John Cahill, New York State Department of Health
>
>C.  Marketing Patient Compliance
>Karen Denard Goldman, Lehman Collegel
>
>D.  Well Funded and "Shoestring" Research
>Boaz Mourad, Heuristic Research
>
>E.  More on Market Segmentation and Client Levels of Demand
>Jane Lewis, University of Medicine and Dentisty of New Jersey
>
>F.  Positioning Your Organization and Programs in Your Client's Mind
>Donna Lloyd-Kolkin, Health Communications Consulting
>
>2:00 Session 2 Workshops ( Titles and Facilitators)
>
>G.  Making Change Happen in Your Agency - repeated twice and broadcast
>Richard Gitlin
>
>H.  Developing a Marketing Mix - repeated twice and broadcast
>John Cahill
>
>I.  Applying Social Marketing Tools to Child Health Challenges
>Karen Denard Goldman
>
>J.  Applying Social Marketing Tools to Youth Health Challenges
>Donna Futterman and Gabriel Stover, Montefiore Medical Center
>
>K.  Applying Social Marketing Tools to Senior Health Challenges
>Donna Lloyd-Kolkin
>
>L.  Applying Social Marketing Tools to Cancer Care
>Elizabeth Woolfe, National Alliance of Breast Cancer Organizations
>
>3:00 Implementing Social Marketing
>Nedra Kline Weinreich
>
>4:00 Implementing Change
>Richard Gitlin
>
>4:30 Closing/Evaluation/Certificates of Attendance
>Karen Denard Goldman
>
>BROADCAST PLANS
>
>The Conference will be broadcast by satellite both in digital and analog
>format. Exact details will be made available on the Bronx Information
>Network website at www.binc.org, after May 23, 2000 or by contacting the
>Lehman College Information Technology Center, Migdio Dominguez at 718
>960-8421, or e-mail [log in to unmask]
>
>Additionally we will make the conference available on ISDN
>videoconferencing (both 384 & 128 speeds are available). Access via ISDN is
>limited, so please contact Migdio Dominguez at the above telephone number
>or e-mail to indicate your desire to participate by ISDN.
>
>REGISTRATION
>
>Organizations are encouraged to send teams of personnel to the conference
>so that they can take advantage of the wide variety of workshop topics.
>
>Please take advantage of the early registration fees for members of
>supporting organizations as well as the student and "organizational team"
>registration discounts.   Early bird registration fees range from  $15
>student fees, to $35 for members of supporting agencies, to $50 for others.
>Later pre-registration is a bit higher, and on-site is much higher.  Our
>
>
>objective is to make this as accessible as possible.
>
>CONTINUING EDUCATION
>
>Applications are being submitted to have the program approved for
>continuing education credit for:
>
>Certified health education specialists - Category I
>Dietitians - Category II
>Health care administrators
>Nurses
>Physician Assistants
>Physicians - Category I
>Recreation therapists
>Social Workers - Category II
>
>ACCOMMODATIONS
>
>Participants wishing to make overnight arrangements are advised to contact
>the New York City Convention Center  (212) 567-7777 http://www.nycvisit.com
>or http://www.hoteldiscounts.com 1-800-715-7666 or www.nytoday for
>moderately priced Manhattan based accommodations.  Request hotels near the
>D or 4 trains for convenient public transportation to Lehman College.
>
>The NYC Visitor Information Center at 810 Seventh Avenue between 52nd and 53rd
>Streets is open M-F 8:30am-6:00pm (212- 484-1222)  The Center is the city's
>official source for information on everything there is to do and see in New
>York including culture, dining, shopping, sightseeing, events, attractions,
>tours, and transportation.  The Center offers free maps and brochures,
>discount coupons to attractions and theaters, multilingual visitor
>information counselors and an ATM.
>
>FOR MORE INFORMATION
>
>Registration forms may be downloaded from the Lehman College website
>www.lehman.cuny.edu/socialmarketingconference beginning May 4.
>
>For additional information or to request conference brochures, contact:
>Karen Denard Goldman, PhD, CHES (conference coordinator) at (718) 960-8673
>or [log in to unmask]
>
>
>Make sure to leave complete electronic or postal mailing information.
>
>Please note: Members of all supporting organizations will receive a
>conference brochure
>with registration materials in the mail or through their electronic mailing
>list in mid-May.
>
>See you in June.  June: a great time of year to treat yourself to a weekend
>in New York City!
>
>SUMMARY
>
>Friday, June 23, 2000
>"Social Marketing Tools for Tackling Today's Public Health Challenges"
>Lehman College, CUNY, Bronx, NY
>Contact: Karen Denard Goldman, PhD, CHES
>(718) 960-8673
>[log in to unmask]
>
>Lehman College
>Health Services Department
>250 Bedford Park Boulevard West
>Bronx, New York 10468
>
>
>
>www.lehman.cuny.edu/socialmarketingconference
>
>
>
>
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Une tres bonne journee !

Michel O'Neill, Ph.D.

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Professeur titulaire et Codirecteur, Groupe de recherche et d'intervention
en promotion de la sante (GRIPSUL), Faculte des Sciences infirmieres;
Codirecteur, Centre quebecois collaborateur de l'OMS pour le developpement
de villes et villages en sante / Quebec WHO Collaborating Center for the
development of healthy cities and towns;
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tel: +1-(418)-656-2131 #7431; telecopieur: +1-(418)-656-7747
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