I recieved this email on another list serv. Since violence against women in
not unique to the US, I am posting this in hopes of a wide global response!
There is a template for a message at the end of this message with American
statistics. Please just subsitute those that are appropriate for your
country or don't use the stats but do let NIKE know that such ads are
unacceptable. Adeline


-----Original Message-----

I don't know how many of you saw the NIKE ad on the Olympics opening
ceremonies the other night. It went like this:

After honoring women in the Olympic games, NBC cut to a NIKE commercial in
which a women stands in front of her bathroom mirror. A man in a mask
appears behind her with a chain-saw and tries to kill her. She races through
her home, he chases her, demolishing everything in his path. She is
screaming in terror. She makes it out of the house and into the woods, he
continues his pursuit, revving his chain-saw in the darkness. She continues
to race through the woods.  Eventually, he runs out of breath, stops, and
turns around to leave.  A slogan then appears on the screen, saying
something like "Sport.... it makes you live longer" followed by NIKE's
swoosh and logo. The ad's purpose was to show the abilities of the Nike
running shoe.  The advertisement subsequently aired on ESPN as well.

NBC has already pulled the ad.  I don't yet know what ESPN plans to do.
However, I spoke to an administrative assistant for NIKE's CEO Monday
afternoon - she informed me that NIKE hadn't yet decided what to do with the
advertisment - that they had also received many calls from people who liked
it.

Please let them know how many of us are out here opposed to this type of
advertising campaign!

Call their consumer affairs phone at 800-344-6453.  Follow the options to
get to a real person.  Be patient, it takes a while to get through.

Or, call NIKE Corporate headquarters, and ask to speak to Mr. Philip H.
Knight, Nike's CEO. (503-671-6453, pacific time)

Or, you can e-mail NIKE at their website  http://www.nike.com  Click on the
button on the left that says "talk to us", then click on the e-mail option.
Write your own message, or paste in the one below.  Here's the message:

Dear Mr. Knight;

I am OUTRAGED at NIKE's advertisement of a half-dressed woman running
through her home, being pursued by a man with a chain saw.

Every day in this country, 4 women are murdered, and some 3500 are
terrorized by the men in their lives.

NIKE's insensitivity to the epidemic of violence in women's lives is beyond
comprehension.

I request that you retract the advertisement at once, and never air it
again.

Sincerely,
(sign your name)