Thanks for sending this....can you imagine the power this can generate...I
am putting this post on all the list that I subscribe....Anne Llewellyn

----- Original Message -----
From: Adeline R. Falk Rafael <[log in to unmask]>
To: <[log in to unmask]>
Sent: Tuesday, September 19, 2000 1:12 PM
Subject: Nike ad


> I recieved this email on another list serv. Since violence against women
in
> not unique to the US, I am posting this in hopes of a wide global
response!
> There is a template for a message at the end of this message with American
> statistics. Please just subsitute those that are appropriate for your
> country or don't use the stats but do let NIKE know that such ads are
> unacceptable. Adeline
>
>
> -----Original Message-----
>
> I don't know how many of you saw the NIKE ad on the Olympics opening
> ceremonies the other night. It went like this:
>
> After honoring women in the Olympic games, NBC cut to a NIKE commercial in
> which a women stands in front of her bathroom mirror. A man in a mask
> appears behind her with a chain-saw and tries to kill her. She races
through
> her home, he chases her, demolishing everything in his path. She is
> screaming in terror. She makes it out of the house and into the woods, he
> continues his pursuit, revving his chain-saw in the darkness. She
continues
> to race through the woods.  Eventually, he runs out of breath, stops, and
> turns around to leave.  A slogan then appears on the screen, saying
> something like "Sport.... it makes you live longer" followed by NIKE's
> swoosh and logo. The ad's purpose was to show the abilities of the Nike
> running shoe.  The advertisement subsequently aired on ESPN as well.
>
> NBC has already pulled the ad.  I don't yet know what ESPN plans to do.
> However, I spoke to an administrative assistant for NIKE's CEO Monday
> afternoon - she informed me that NIKE hadn't yet decided what to do with
the
> advertisment - that they had also received many calls from people who
liked
> it.
>
> Please let them know how many of us are out here opposed to this type of
> advertising campaign!
>
> Call their consumer affairs phone at 800-344-6453.  Follow the options to
> get to a real person.  Be patient, it takes a while to get through.
>
> Or, call NIKE Corporate headquarters, and ask to speak to Mr. Philip H.
> Knight, Nike's CEO. (503-671-6453, pacific time)
>
> Or, you can e-mail NIKE at their website  http://www.nike.com  Click on
the
> button on the left that says "talk to us", then click on the e-mail
option.
> Write your own message, or paste in the one below.  Here's the message:
>
> Dear Mr. Knight;
>
> I am OUTRAGED at NIKE's advertisement of a half-dressed woman running
> through her home, being pursued by a man with a chain saw.
>
> Every day in this country, 4 women are murdered, and some 3500 are
> terrorized by the men in their lives.
>
> NIKE's insensitivity to the epidemic of violence in women's lives is
beyond
> comprehension.
>
> I request that you retract the advertisement at once, and never air it
> again.
>
> Sincerely,
> (sign your name)
>