Yes, I got the same "standard" cookie cutter response. They must have had so
many enquiries that they had to draft a form letter.
-----Original Message-----
From: Adeline R. Falk Rafael [mailto:[log in to unmask]]
Sent: Tuesday, September 26, 2000 2:51 PM
To: [log in to unmask]
Subject: FW: I am deeply offended by Nike's advertisement of asemi-dresse d
woman being ch...
For those of you who wanted to be kept posted, this was the reply from Nike!
-----Original Message-----
From: NikeCanada [mailto:[log in to unmask]]
Sent: Tuesday, September 26, 2000 12:59 PM
To: [log in to unmask]
Subject: RE: I am deeply offended by Nike's advertisement of asemi-dresse d
woman being ch...
Hello:
Thank you for sharing with Nike your views on the new "Why Sport?"
television ad titled "Horror." It has generated a very large and spirited
viewer response, with consumers weighing in both positively and negatively.
The intent of this ad was certainly not to offend or make light of violence,
and if you have been offended by the ad, we sincerely apologize.
Our goal was to clearly parody classic cinematic moments, in this particular
case the extremely popular "horror" movies, to show how the benefits of
being physically fit can appear unexpectedly in unusual situations. In the
case of Suzy Hamilton, the US Olympian who appears in "Horror," she is the
victor, not the victim. Many of our consumers have let us know they
understand the ad and enjoyed it. Many others have let us know that they do
not care for it at all.
By the way, the NBC networks have elected to discontinue airing this ad
during the Olympic broadcasts.
We appreciate hearing from all sides of this issue, and thank you for taking
the time to let us know how you feel.
Sincerely,
Nike Canada Limited
260 Brimley Road
Scarborough, ON M1M 3H8
Phone: 1-888-681-2288 or 1-800-663-6453
Fax: 416-693-3309
E-mail: [log in to unmask]
-----Original Message-----
From: [log in to unmask] [ <mailto:[log in to unmask]>
mailto:[log in to unmask]]
Sent: Tuesday, September 19, 2000 12:56 PM
To: [log in to unmask]
Subject: I am deeply offended by Nike's advertisement of a semi-dressed
woman being ch...
Category: other
Sub Category: Unspecified
Message:
I am deeply offended by Nike's advertisement of a semi-dressed woman being
chased by a chain-saw killer. Everyday in Canada as in the US, women are
stalked and murdered by male relatives and close acquaintances. It boggles
my mind that NIKE could be so insensitive to a very real threat to women's
life, health, and well-being. I urge you to withdraw the advertisement
IMMEDIATELY and never to air it again
Country: Canada
Respond: Yes
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