Joyce - the work of Tom Valente at Johns Hopkins on Network Diffusion is
very related to this topic.  There is a Sourcebook on this topic, created by
Dr. Valente available through the Health Communication Unit (call
416-978-0522 - available at no cost in Ontario).  It is called "How Networks
Influence Health" and there is an excellent reference list included,
including Tom's own book on the topic.

As well, I would recommend a book by Robert Cialdini called "The Psychology
of Persuasion".

Nancy Dubois
The Health Communication Unit
The Centre for Health Promotion, University of Toronto
----- Original Message -----
From: JFox <[log in to unmask]>
To: <[log in to unmask]>
Sent: March 9, 2000 10:47 PM
Subject: Opinion Leaders


> I wonder if someone can point me to some useful
> information/literature/reflections on experience on use of opinion leaders
> for influence.  I am looking for general information as well as
information
> specific to influencing physician practice.
> Thanks for your ideas!
> Joyce Fox
>