My advice for Internet design.

Don't put all your eggs into one basket.  The Internet is not for everyone.
Some people don't have access, some people have access but don't get on-line,
most that have access don't get on-line that often, or don't use the Internet
for health behavior change.

Develop your communication plan with a variety of contact points.  Build
synergy and consistency between your communication media.  Cross promote
between your various media.  Include a strategy for your traditional
communications such as, newsletters, direct mail, public relations, paid
advertising, networking and personal contacts.  If you build a site, people
will not naturally migrate to your information.  You need to shepherd them to
your site.



Thanks

Philip Smeltzer
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716-887-8779