Great tips! Just would add the importance of the other four Ottawa Charter
strategies, not just limit ourselves to health behaviours.

As per the World Health Organization's Ottawa Charter as well as the call
for a comprehensive approach at the later Jarkarta Conference, health
promotion includes: personal skills; community action; healthy public
policies; health services; and supportive environments.



----- Original Message -----
From: "Philip Smeltzer" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, March 05, 2001 5:48 AM
Subject: Internet Tip


> My advice for Internet design.
>
> Don't put all your eggs into one basket.  The Internet is not for
everyone.
> Some people don't have access, some people have access but don't get
on-line,
> most that have access don't get on-line that often, or don't use the
Internet
> for health behavior change.
>
> Develop your communication plan with a variety of contact points.  Build
> synergy and consistency between your communication media.  Cross promote
> between your various media.  Include a strategy for your traditional
> communications such as, newsletters, direct mail, public relations, paid
> advertising, networking and personal contacts.  If you build a site,
people
> will not naturally migrate to your information.  You need to shepherd them
to
> your site.
>
>
>
> Thanks
>
> Philip Smeltzer
> [log in to unmask]
> 716-887-8779