http://www.who.dk/docpub/documents/hltprom.htm#Evaluation%20in%20health%20promotion
WHO/Europe - Publications
Health promotion
Evaluation in health promotion
Principles and perspectives
Edited by Irving Rootman, Michael Goodstadt, Brian Hyndman, David
V. McQueen,
Louise Potvin, Jane Springett and Erio Ziglio
WHO Regional Publications
European Series, No. 92
2001, xxvi + 533 pages
ISBN 92 890 1359 1
Sw.fr. 122.-
Order No. 1310092
Policy-makers, professionals of all kinds and the general public
increasingly recognize social and economic factors as
important determinants of health. Because health promotion
approaches address these factors, they can play an
increasingly valuable role in protecting and improving health. At
the same time, funding sources increasingly demand
evidence that initiatives give value for money. Health promotion
initiatives need effective evaluation to realize their
potential: both to prove their value as investments and to increase
their effectiveness in achieving their aims.
To help meet this need, the WHO European Working Group on Health
Promotion Evaluation examined the current range
of qualitative and quantitative evaluation methods to provide
guidance to policy-makers and practitioners. This book is
the result. It comprises an extensive compilation and discussion of
the theory, methodologies and practice of evaluating
health promotion initiatives in Europe and the Americas. The book
takes three perspectives in examining the issues. It
includes a retrospective examination of the evolution of health
promotion evaluation. This provides the context for
assessing and understanding the current state of evaluations of
initiatives addressing settings, policies and systems for
promoting health. Finally, the chapter authors and the Working
group as a whole make many recommendations for
improvement that provide a look into the future.
This book shows how a health promotion approach offers a
comprehensive framework for planning and implementing
interventions that can effectively address today's major
health-related problems. The authors describe how good
evaluations assist initiatives in achieving their goals, provide a
wealth of guidance on how to undertake them and call for
greater investment in the evaluation of health promotion. The
authors hope that their work will stimulate policy-makers
and practitioners to invest in and undertake good evaluation for
good health promotion. This is their commitment; they
hope that readers share it.
How to order
Read it on-line (PDF):
Acknowledgements, Abbreviations, Foreword, Contributors, Contents
Part 1. Introduction and framework
Part 2. Perspectives
Part 3. Settings
Part 4. Policies and systems
Part 5. Synthesis and conclusion
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