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---------- Forwarded message ----------
Date: Fri, 14 Jan 2000 11:34:48 -0500
From: Dennis Melamed <[log in to unmask]>

Please post to your list.

Risks and Rewards:  Implementing The HIPAA Privacy And Security Standards

Are these requirements just another cost and burden for the healthcare
industry? OR Does the shift to electronic health information presage a new
world of savings, improved cashflow, enhanced patient communication and
better healthcare delivery?

Learn the answers from the experts at:

The Ronald Reagan Building 1300 Pennsylvania Avenue, N.W., Polaris Room
Washington, D.C. (Parking available under the building.)

March 7, 2000

Presented by: Health Information Privacy Alert

Sponsored by:
Health Insurance Association of America
American Hospital Association
Pharmaceutical Care Management Association
Blue Cross Blue Shield Association
Consumer Based Patient Record Institute

In conjunction with:
Health Tech Strategies, LLC
RIPTech, Inc. Secure Solution
McKenna & Cuneo, L.L.P.
American Accreditation Healthcare Commission/URAC

The HIPAA-mandated privacy and security standards will soon require
hospitals, health plans, insurers, managed care organizations, pharmacies,
laboratories and other providers and clearinghouses to implement new
privacy and security practices to protect electronic healthcare and
payment information.

* Hear the issues discussed by the key policymakers. * Learn how the new
requirements can benefit your organization and increase productivity. *
Discover how the new privacy and security standards will affect your
healthcare organization, and what you must do to comply with the new
rules. * Learn how to cope with the new data collection and privacy issues
presented by electronic communications, electronic commerce and the
Internet. If you are a senior executive, compliance officer, attorney, IS
manager, or HR director for a hospital, HMO, insurer, health plan,
pharmacy, nursing home, laboratory, pharmaceutical or device manufacturer,
or medical research organization, you need to attend this program.  The
key players from Government and experts from industry, consulting
organizations, the AFL-CIO and the law firm of McKenna & Cuneo will
address these and other important issues to help you prepare for the new
requirements.

for registration, contact:
Michele Krueger
[log in to unmask]
McKenna & Cuneo, L.L.P.
1900 K Street, N.W.
Washington, D.C. 20006
202-496-7555

Registration:
*       By February 15, 2000    $295
*       After February 15, 2000 $350

PROGRAM

7:45-8:15       REGISTRATION

8:15-8:30       WELCOMING REMARKS

8:30-10:15      THE GROUNDRULES: UNDERSTANDING HEALTHCARE PRIVACY AND
SECURITY

                        What are security and privacy and why are they
important?
                        What are the critical policy issues and competing
considerations?
                        What do the proposed HHS security and privacy
standards require?

                Alexander J. Brittin, Partner, McKenna & Cuneo, L.L.P. -
Moderator
                John P. Fanning, Senior Policy Analyst, Office of the
Assistant Secretary of HHS for Planning and Evaluation, and HHS Privacy
Advocate
                William R. Braithwaite, M.D., Ph.D., Senior Advisor on
Health Information Policy, Office of the Assistant Secretary of HHS for
Planning and Evaluation
                Marc Rotenberg, Director, Electronic Privacy Information
Center
                Beth L. Rubin, Chief Counsel, Health Delivery, Aetna U.S.
Healthcare

10:15-10:30 BREAK

10:30-12:00 RISKS AND REWARDS:  WHY SHOULD YOU IMPLEMENT A SECURITY AND
PRIVACY PROGRAM?
                How can administrative simplification and sound healthcare
privacy practices improve patient/customer relations and the bottom line?
                What happens if you do not meet the requirements:
sanctions, litigation, accreditation and audit issues.
                Marketing versus disease management.

                Alan C. Brown, Partner, McKenna & Cuneo, L.L.P. -
Moderator
                William R. Braithwaite, M.D., Ph.D., Senior Advisor on
Health Information Policy, Office of the Assistant Secretary of HHS for
Planning and Evaluation
                Patrick B. Donoho, Vice President of Government Affairs,
Pharmaceutical Care Management Assoc.
                Joseph Pokorney, Group Leader, HIPAA Planning and
Strategy, Superior Consultant Inc.
                Ellen Willis, Assistant Director, Group Life and Health
Insurance, Principal Financial Group

12:00-1:30 LUNCHEON ADDRESS

                Peter P. Swire, Chief Counselor for Privacy, Office of
Management and Budget

1:30-3:00 IMPLEMENTATION:  WHAT DO YOU NEED TO DO NOW?
                Conducting a privacy and security assessment and risk
analysis.
                Planning for implementation.
                Creating the necessary administrative structure and
program.

                Dennis Melamed, Publisher, Health Information Privacy
Alert - Moderator
                Edward Blonski, Vice President, HIPAA Planning and
Strategy, Superior Consultant Inc.
                Alexander J.  Brittin, Partner, McKenna & Cuneo, L.L.P.
                Amit Yoran, CEO and President, RIPTech, Inc.
                Alan C. Brown, Partner, McKenna & Cuneo, L.L.P.

3:00 - 3:15 BREAK

3:15 - 4:30 PRACTICAL ISSUES:  IMPLEMENTATION, LABOR, HUMAN RESOURCES AND
COMPLIANCE ISSUES
                Implementing a training and compliance program.
                Dealing with HR, labor and staff relations issues.
                Implementing privacy in a multistate organization.

                Charles Thompson, Of-Counsel, McKenna & Cuneo, L.L.P. -
Moderator
                Representative from the AFL-CIO (to be announced)
                Helaine Gregory, Director, Business Practices & Government
Operations, United HealthCare
                Christina M. Nyquist, Director of Health Policy, Blue
Cross Blue Shield Association
                Dr. P.J. Maddox, Assoc. Prof. GMU, Director of Research,
Center for Health Policy, Research and Ethics

4:30 - 5:15 ASK THE EXPERTS: ROUNDTABLE QUESTION AND ANSWER SESSION
                Here's your chance to get answers to your questions about
healthcare privacy and security, and implementation of the HHS standards.

                Dennis Melamed, Publisher, Health Information Privacy
Alert - Moderator
                John P. Fanning, Senior Policy Analyst, Office of the
Assistant Secretary of HHS for Planning and Evaluation, and HHS Privacy
Advocate
                Alexander J.  Brittin, Partner, McKenna & Cuneo, L.L.P.
                Tim Belcher, Executive VP and Chief Technical Officer,
RIPTech, Inc.
                Alan C. Brown, Partner, McKenna & Cuneo, L.L.P.
                Joseph Pokorney, Group Leader, HIPAA Planning and
Strategy, Superior Consultant Company

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