Webinar on "Pesticide By-laws: Making Them Work" , Wednesday
April 11

Since 2001, more than 121 Canadian municipalities have
adopted by-laws to reduce the cosmetic use of pesticides on
residential properties, and are now faced with the challenge
of having them enforced and respected by citizens and
lawncare companies. The speaker has helped over 30
municipalities develop tools and practices to overcome the
barriers to adoption. The combination of by-laws with
warning letters and escalating fines, and home visits with
horticultural tips has enabled these communities to reduce
pesticide use by up to 90%. Find out how they do it.
Wednesday April 11, 2007, 12 noon Eastern Time.

Presenter: Micheline Levesque, President, Alternative
Environmental Solutions

Participants will view the PowerPoint presentation using
their web browsers while listening on their telephones to
the presentation. Since the presentation is live,
participants can ask questions, make comments and exchange
advice, all without leaving their offices. The cost is US$
45 per connection and there's no limit on how many
participants can use the same connection.


Next Up: Social Marketing: Why Should the Devil have All the
Best Tunes? Presenter: Professor Gerard Hastings, Director
of the Institute for Social Marketing and Centre for Tobacco
Control based at Stirling University, Scotland.  Wed. May 9



For more details or to register, go to
http://www.cullbridge.com/Services/Social_Marketing_Workshop
s.htm



Recent comments from our confidential post-webinar
evaluations include the following:

  a.. "Better than a typical conference session - more
interactive, more really interested folks."

  b.. "The Highlights Series is a great way to learn.
Whether or not a specific webinar is on your topic of work,
you can still generalize the information. Makes social
marketing concepts come alive."

  c.. "It gave me a chance to explore community change
processes for a different set of behaviours than I usually
get involved in."

  d.. "Valuable information and an easy-to-follow format."

  e.. "Informative and fun ..you can  ask questions easily
and get answers as fast."

  f.. "I plan to urge all my co-workers to participate in
these webinars."

  g..  "You can learn at your own desk for a fraction of
what you'd pay going to an out-of-town workshop or seminar.
"

Want to Participate From Outside North America?

  a.. "I have used Skype-Out to phone into the webinar from
South Africa and once connected it works perfectly. It is
ridiculously cheap - about 2 Euros for a 90 minute session.
.... Your real life examples give the theory life and aid
deeper comprehension."
  Angelika Wilhelm-Rechmann
  Johannesburg, South Africa



Cheers, Jay



Jay Kassirer

President, Cullbridge Marketing and Communications

61 Forest Hill Avenue, Ottawa ON, Canada K2C 1P7

Tel: (613) 224-3800, e-mail: [log in to unmask]

Website: cullbridge.com



Try our free social marketing toolkit at
www.toolsofchange.com





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