Hi Joel,
Are there specific health topics w/in "mass media HComm campaigns"
that you are looking for?
I am very interested in learning the results of your research. We
have so much to learn from "common practices" and unpublished work!
Thanks & good luck,
Suzanne
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L. Suzanne Suggs, PhD, CHES
Assistant Professor, Graduate Program in Health Communication
Emerson College
Department of Marketing Communication
120 Boylston Street
Boston, MA 02116
-and-
Adjunct Assistant Clinical Professor
Tufts University School of Medicine
Department of Public Health and Family Medicine
-and-
President
Health X Change, "Consulting for the Health and Wellness Industry"
[log in to unmask]
734.272.5000 Mobile
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On Apr 1, 2007, at 4:14 PM, Joel Lehmann wrote:
> Good morning!
>
> For a research about the evaluation practice of mass media Health
> Communication Campaigns I'm looking for evaluation reports from
> various countries.
>
> It has been more difficult than anticipated to obtain such reports,
> even though strict confidentiality is guaranteed if desired.
>
> Therefore I would like to ask all of you to help out if you can.
>
> --> If you are able to make an evaluation report available for a
> health communication campaign of the last 8 years (in English, en
> Français, auf Deutsch, en Español)
> --> If you can give advice about communication campaigns that are
> likely to have been evaluated, so that I can contact the
> responsible agency directly.
>
> We are interested in all kind of evaluations - but greatest
> interest lies in obtaining evaluations that have not been published
> in peer reviewed journals. i am able to localize the latter by
> online research, but I believe that they are the exeption and not
> the rule for evaluation practice. We are not looking for "best
> practice", but rather for "common practice".
>
> I will be more than happy to send an e-copy of the research paper
> to each contributor, once it's finished in July.
>
>
> Thank you very much in advance
>
> Joel Lehmann
>
> ----
> University of Fribourg, Switzerland
> Dpt. for Media research
>
> Tel +41 76 393 99 50
> Fax +41 31 311 99 50
> Skype: joellehmann
>
> Blinzernstrasse 53
> CH - 3098 Liebefeld
>
>
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