The answer to your question is "it depends". Different people are more
receptive to different media and different messages. you need to narrow your
focus. Also, some people may prefer one form of media over the other
depending on the health issue, as well as culture.

a literature review on programs addressing the health issue you are trying
to address can be helpful. All this is apart from theoretical considerations
that may help in the segmentation of the audience.


----- Original Message -----
From: "Jeff Crowder" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, May 08, 2002 8:16 AM
Subject: Health Information


> Hi,
> I'm looking for information on how different demographics (age, sex, city
vs. rural etc.) prefer to receive their health information (health
professional, print, radio, television, internet, work etc).
>
> If anyone can send me anything, it would be greatly appreciated.
>
> Thanks,
>
>
>
> Jeff Crowder, Health Promoter,
> Brant County Health Unit,
> 194 Terrace Hill St.
> Brantford, ON,
> N3R 1G7
> (519) 753-4937, ext 242
> Fax: (519) 753-2140
> [log in to unmask]
>
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