Could Nancy Dubois indicate whether and how this Source book might be
available for Australia.  It seems to me that in gathering evidence for the
effectiveness of health promotion this is one of the vital links.

Regards

Alan

Alan Sutherland
Health Promotion Policy Officer
Strategic Analysis and Research
Strategic and Corporate Support Division
Department of Health and Human Services
PO Box 125B, Hobart
TASMANIA
AUSTRALIA       7000

Phone: (03) 6233 3147
FAX:     (03) 6233 2899
E-mail:  [log in to unmask]

Australian International:
011 + 61 + 3 + (eight digit call number)


> -----Original Message-----
> From: Nancy Dubois [SMTP:[log in to unmask]]
> Sent: Friday, 10 March 2000 15:20
> To:   [log in to unmask]
> Subject:      Re: Opinion Leaders
>
> Joyce - the work of Tom Valente at Johns Hopkins on Network Diffusion is
> very related to this topic.  There is a Sourcebook on this topic, created
> by
> Dr. Valente available through the Health Communication Unit (call
> 416-978-0522 - available at no cost in Ontario).  It is called "How
> Networks
> Influence Health" and there is an excellent reference list included,
> including Tom's own book on the topic.
>
> As well, I would recommend a book by Robert Cialdini called "The
> Psychology
> of Persuasion".
>
> Nancy Dubois
> The Health Communication Unit
> The Centre for Health Promotion, University of Toronto
> ----- Original Message -----
> From: JFox <[log in to unmask]>
> To: <[log in to unmask]>
> Sent: March 9, 2000 10:47 PM
> Subject: Opinion Leaders
>
>
> > I wonder if someone can point me to some useful
> > information/literature/reflections on experience on use of opinion
> leaders
> > for influence.  I am looking for general information as well as
> information
> > specific to influencing physician practice.
> > Thanks for your ideas!
> > Joyce Fox
> >