How do I subscribe to this Social Marketing Listserv?

Belinda

-----Original Message-----
From: Jodi Thesenvitz [mailto:[log in to unmask]]
Sent: Saturday, 2 November 2002 5:08
To: [log in to unmask]
Subject: FW: [SM] Alcohol media campaigns


Forward from Social Marketing Listserv

-----Original Message-----
From: [log in to unmask]
[mailto:[log in to unmask]]On Behalf Of Robert Hornik
Sent: Friday, November 01, 2002 11:47 AM
To: [log in to unmask]
Subject: [SM] Alcohol media campaigns


I am serving on a National Academy of Sciences Committee charged by the
Congress with "developing a strategy to reduce and prevent underage
drinking."  One of the strategies we are to examine is mass media campaigns.
Excluding the single college campus-focused project, we have been able to
locate almost no published literature describing and evaluating such
campaigns (in sharp contrast to the much richer literature on anti-drug or
anti-tobacco campaigns.)

I would be grateful for any leads to published studies, book chapters,
technical reports which describe and, particularly, evaluate such campaigns
in the US or in any part of the world.

Thanks,  Bob  Hornik


Robert Hornik
Wilbur Schramm Professor of Communication and Health Policy
Annenberg School for Communication
University of Pennsylvania
3620 Walnut Street, Philadelphia, PA 19104
(p) 215-898-7057 [log in to unmask]

Send one line: unsubscribe click4hp to: [log in to unmask] to unsubscribe
See: http://listserv.yorku.ca/archives/click4hp.html to alter your subscription



**********************************************************************
South Eastern Sydney Area Health Service

This email, and the files transmitted with it, are confidential and intended solely for the use of the individual or entity to whom they are addressed.

If you are not the intended recipient, you are not permitted to distribute or use this email or any of its attachments in any way.

We also request that you advise the sender of the incorrect addressing.

This note also confirms that this email message has been virus-scanned and although no computer viruses were detected, South Eastern Sydney Area Health Service accepts no liability for any consequential damage resulting from email containing any computer viruses.

**********************************************************************