---------------------- Forwarded by Dennis Raphael/Atkinson on 03/27/2002 10:59
AM ---------------------------





King David <[log in to unmask]> on 03/27/2002 09:15:52 AM



 To:      Dennis Raphael/Atkinson,
          [log in to unmask],
          "[log in to unmask]"
          <[log in to unmask]>,
          "[log in to unmask]" <[log in to unmask]>

 cc:



 Subject: RE: media suffering from tunnel vision








Colleagues, What do you think about starting an 'international social
determinants of health week' (or something with a bit of a snappier title)?
The aim would be to counteract the myth, perpetuated by some state agencies
and the popular media that health is solely a product of individual
behaviour and the number of doctors and hospitals in your locality. Everyone
involved in 'Health' would be encouraged to focus upstream, if only for a
week. Those involved in Public Health and Health Promotion would be
encouraged to take to the streets to engage with the public and discuss
factors - other than individual behaviour - which impact on their health and
to gauge what public support there is for the programmes and interventions
they are engaged in presently. The week could be supplemented with media
campaigns, perhaps incorporating the expertise of socially aware PR agencies
e.g. adbusters http://www.adbusters.org/ . The 'week' would counteract the
numerous 'awareness' days and weeks that perpetuate bio medical behaviour
change approaches and begin to gain a popular mandate for action on social
determinants of health... any comments?

David King
Health Promotion Service
Barnet Primary Care Trust
Hyde House
The Hyde
London NW9 6QQ

email:    [log in to unmask]
tel:      (020) 8201 4860 (w)
tel:      07973 739 158 (m)


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