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Health Promotion on the Internet

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Subject:
From:
Mary Arnold <[log in to unmask]>
Reply To:
Health Promotion on the Internet (Discussion)
Date:
Mon, 2 Dec 1996 10:56:55 -0500
Content-Type:
text/plain
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text/plain (123 lines)
Greetings All :)

I trust everyone's tryptophan levels are at an appropriate holiday "high"
(it's MONDAY..... WAKE UP!!!) and that your refrigerators are bulging with
leftovers.  I received this mailing this morning and wanted to pass it on
because it may be of some interest to list members

Mary Arnold
***************************************************************
  BLUE BELL, Pa., Dec. 2 /PRNewswire/ -- InteliHealth, Inc., a joint venture
formed by Aetna U.S. Healthcare and Johns Hopkins, has teamed with the
PointCast Network(TM), Intelligent Information Incorporated, and
AccuWeather(R) to launch state-of-the-art products which provide consumers
with access to timely health information.  InteliHealth has also signed an
agreement to provide CompuServe with content for its interactive health
service.
          The PointCast Network(TM)
    InteliHealth has developed a health channel with The PointCast Network,
the leader in broadcast news via the Internet.
          "One of the fundamental goals of creating InteliHealth was to
provide
consumers with access to comprehensive yet understandable health care
information," said Thomas Durovsik, president of InteliHealth.  "Through the
PointCast Network, consumers can customize the health information they want,
and have timely information readily available."
          Health categories have been organized topically (general health,
women's
health, men's health, physical fitness and air quality) to allow consumers to
easily access the health information they desire.  Consumers will also be
able
to click through to InteliHealth's soon-to-be-launched World Wide Web site
from the PointCast program.
          Intelligent Information Incorporated (III)
    InteliHealth has teamed with III to provide consumers with customized
health content through alphanumeric pagers, PCS handsets, personal digital
assistants (PDAs), laptop/palmtop computers and other wireless devices.
          "Providing compelling health information to end-users of wireless
devices
is a commitment we've made at Intelligent Information Incorporated," said
Stephen G. Maloney, president of III.  "The inclusion of Johns Hopkins health
content obtained through the InteliHealth relationship gives us a truly
significant source of meaningful information to help us meet that goal."
          The relationship with III gives InteliHealth access to the dynamic
wireless information services industry, currently estimated at more than
40,000,000 users.
          Consumers will now be able to receive timely health headlines from
InteliHealth's news desk on their alphanumeric pagers through a new service
from Panasonic and Axcess Global.  InteliHealth and III developed this
service, which is currently available in retail stores in 11 western states
with nationwide service planned.
          AccuWeather
    InteliHealth and AccuWeather, Inc. have co-developed national reports for
pollen and pollution levels on a daily basis that are currently available to
      consumers via The PointCast Network, as well as through InteliHealth's
Web
site.  Consumers will be able to access pollen and pollution data for
50 individual cities across the United States.
          "AccuWeather has pioneered many products and services designed to
meet the
public's need for precise, accurate and timely information," commented
Dr. Joel N. Myers, AccuWeather president and founder.  "We are very pleased
to
make this valuable health information available to the public as part of the
team of other innovative leaders such as InteliHealth, PointCast, Panasonic
and III."
          Healthy Home(TM) Catalog
    The Healthy Home catalog was developed by InteliHealth for consumers
looking for high-quality products for specific health conditions.
InteliHealth recently mailed over 400,000 copies of the first issue of the
catalog, which focused primarily on asthma and allergies.  The products
available through the current catalog assist with reduction of allergy and
asthma symptoms, as well as promote a cleaner, healthier home.
          "This catalog specifically addresses the needs of consumers with
allergies
and asthma by focusing on products that can improve health conditions in
individual households through improved air and water quality, and a reduction
in allergen levels such as dust mites, pet hair and mold," said Joel Kahn,
MD,
chief medical officer of InteliHealth.
          InteliHealth will continue to provide products in upcoming issues
of its
consumer-oriented catalog that will focus on the health needs of consumers.
Catalog issues will cover a range of health-related topics from sports
medicine to stress and anxiety.
          CompuServe
    InteliHealth has signed an agreement with CompuServe to provide an
interactive health service to the more than 4 million global CompuServe
users,
scheduled to begin in January 1997.
          Background
    Formed in early 1996 as a unique enterprise between managed care and
academic medicine, InteliHealth is a joint venture between U.S.
Healthcare(R),
now Aetna U.S. Healthcare(TM) , and Johns Hopkins to distribute multi-media
consumer health information.
          Johns Hopkins is one of the nation's oldest and best known academic
medical centers.  Based on a 44-acre campus in downtown Baltimore, The Johns
Hopkins Medical Institutions consist of the 107-year-old Johns Hopkins
Hospital, consistently ranked one of the best in the nation, along with three
health-related divisions of The Johns Hopkins University -- the schools of
medicine, nursing and public health.  Hopkins' faculty annually receive more
biomedical research support from the federal government than the faculty at
any other university.  In addition to Hopkins Hospital, The Johns Hopkins
Health System includes Johns Hopkins Bayview Medical Center, along with
satellite clinics, physician networks, and a home care service.
          InteliHealth provides health information to consumers in a variety
of
formats ranging from its soon-to-be-launched Web site on the Internet, to
pager/wireless systems, computer screen-saver programs, and a consumer health
catalog, which features condition-specific products to consumers.
InteliHealth also licenses customized medical content to a variety of
business
partners, ranging from on-line services, corporate Web sites and media
companies.  Johns Hopkins is the principal authority behind the content
InteliHealth distributes.
      SOURCE  InteliHealth, Inc.
      CO:  U.S. Healthcare; InteliHealth, Inc.; PointCast Network(TM);
Intelligent
     Information Incorporated; AccuWeather(R); Johns Hopkins
      ST:  Pennsylvania
      IN:  HEA
      SU:  PDT

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