[Posted on behalf of Larry Hershfield. Please share with interested
colleagues.]

Dear Colleagues,

The Health Communication Unit is seeking case studies for a
graduate-level health communication course at the University of Toronto.
Selected campaigns will be analyzed by students as part of their course
work.

Please visit http://www.thcu.ca/nolink/Campaigns.htm for full details.

If your campaign were selected, we would need you to provide background
material on a recent health communication campaign (e.g., planning
documents, RFPs, proposals, focus group results and other audience
analysis data, evaluation reports); access to campaign materials (e.g.,
early artwork drafts storyboards, alternative concepts or approaches);
and a single interview with a representative of the sponsoring
organizations, creative agency, in some cases, interviews with members
of the audience or clients may be desired (subject to University of
Toronto ethics guidelines and approvals).

If you are interested in this opportunity, please read the complete
request linked above and contact Larry Hershfield by September 26, 2003.

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