Request for Media Development Consulting Services 

Deadline: Midnight Monday, July 2, 2007

Toronto Public Health (TPH), in collaboration with The Council for a Tobacco-Free Toronto (CTFT), seeks consulting services to develop effective communication for building representatives regarding the issue of infiltrating second-hand smoke in multi-unit dwellings. 

The successful applicant possesses extensive knowledge and experience in communication and marketing; and collecting, reviewing and synthesizing information. You will work with identified representatives to develop and evaluate communication tools to: 
 	directly engage and increase building representatives’ knowledge in a non-threatening manner
 	communicate the benefits of designating buildings smoke-free 
 	utilize housing industry and trade media as communication vehicles 
 	initiate efforts in developing effective solutions to the problem 

The successful applicant will:
 	identify the most appropriate opportunities, technical requirements and media message placement for effectively communicating with the targeted audience
 	Create channels for feed-back
 	Set benchmarks for change that can be measured over time
 	Developing communication messages
o	Adapted for each supporting organization’s format 
 	Analyzing responses and feedback 
o	Prepare results for TPH and CTFT, that include recommendations
 
To obtain the full Request for Consulting Services, please contact Shelley Young at
[log in to unmask] or 416-338-7949. 


Shelley Young
Consultant Health Promotion
Planning and Policy, Healthy Living/Disease Prevention
City of Toronto
Suite 202 - 277 Victoria Street
Toronto, Ontario
M5B 1W2
 
416-338-7949
416-392-0635 (fax)
[log in to unmask] 

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