Last week, the Ontario Health Promotion Email (OHPE) Bulletin had an
interesting letter to the editor commenting on "six sins of social
marketing"  and several resources related to the field of social
marketing. These are copied below, and are worth checking out! 
Also take a look at two more great online resources related to social
marketing and health promotion, Craig Lefebvre's blog and the web
coverage of recent CHN health promotion workshops in 3 cities on social
marketing. The links to these are below the OHPE resources.

OHPE Bulletin #511 April 20, 2007 Letters to the Editor and News from
the Field, April 20, 2007
Letter to the Editor -  includes The Six Sins of Social Marketing by Bob
Neighbour
http://www.ohpe.ca/ebulletin/index.php?option=com_content&task=view&id=8
490&Itemid=78 

Resources related to Social Marketing
A Reviews of Social Marketing Resources from THCU
http://www.ohpe.ca/ebulletin/index.php?option=com_content&task=view&id=8
491&Itemid=65 
B Social Marketing Wiki - http://socialmarketing.wetpaint.com/ or
http://www.ohpe.ca/ebulletin/index.php?option=com_content&task=view&id=8
492&Itemid=65 
C Case Studies, Division of Nutrition and Physical Activity, CDC
http://www.ohpe.ca/ebulletin/index.php?option=com_content&task=view&id=8
493&Itemid=65 
D Toolkit: Implement a Social Marketing Effort
http://www.ohpe.ca/ebulletin/index.php?option=com_content&task=view&id=8
494&Itemid=65 
E Social Marketing and Public Health--Lessons from the Field, A Guide to
Social Marketing
http://www.ohpe.ca/ebulletin/index.php?option=com_content&task=view&id=8
495&Itemid=65 
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HAVING TROUBLE WITH THE LINKS? Some OHPE Bulletin readers have reported
that attempting to click through OHPE's  URLs -- either the hyperlinked
text or the visible URL -- brings up a log-in message. As the URLs are
long, some may break partway through in your email reader, resulting in
this error message. Check the original URL -- it should end with
"&Itemid=[#]"and have no spaces -- and if you are still having trouble,
please email OHPE at [log in to unmask]
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Craig Lefebvre, well-known social marketing lecturer, has a great blog
that covers community health, social marketing and social change.
Recent posts in his "On Social Marketing and Social Change" blog 
http://socialmarketing.blogs.com/r_craiig_lefebvres_social/
    * Social Media in a Crisis
    * IDEO's Questions for Social Marketers
    * Health Care Blogs
    * Promoting Public Health Through Blogging
    * Social Marketing in the News
    * Mobile Marketing for the Air Force
    * 5 Suggestions to Improve Your Social Marketing Program

The Canadian Health Network (CHN) 2007 Health Promotion Workshops for
its Affiliates - Social Marketing and the New Media
http://www.opc.on.ca/english/our_programs/chnwkshp2007_1.htm (see web
coverage, photos, quotes and more from 3 workshops through this site)
Craig Lefebvre
<http://www.opc.on.ca/english/our_programs/chnwkshp2007_bio.htm>  blog
comments on these workshops with 5 suggestions to improve social
marketing. See 
http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2007/04/5_sug
gestions_t.html 

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Your comments and ideas are always welcome.

Alison Stirling 
Health Promotion Information Specialist 
The Ontario Prevention Clearinghouse 
Email: [log in to unmask]  or [log in to unmask]
www.opc.on.ca



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