Hello all,

As part of the Sudbury & District Health Unit’s approach to addressing the 
social and economic determinants of health, we’re embarking on a community 
strategy to reduce health inequities among SDHU area residents.  We’re 
sensitive to the fact that there is some community awareness raising that 
needs to take place related to poverty myths, the deserving vs. 
undeserving poor, individual vs. community responsibility for poverty (and 
it’s solutions), etc…

Taking a social marketing approach, we’re interested in doing some 
community research to investigate community values/beliefs/attitudes 
regarding poverty, its relationship to health, and some of the potential 
ideological barriers that we might encounter as we advance a SDOH 
framework locally. 

We are looking for examples of other research that has explored these 
issues and more specifically, survey/interview questions that have been 
used to assess social values/beliefs/attitudes.  In essence we are 
interested in exploring the following themes:

1) community values re: the deserving vs. undeserving poor (including “who 
is to blame for poverty” – individual shortcomings vs. societal 
policies/structures) 
2) the perceived impact of poverty on those who are NOT living in poverty 
(how does it affect me?) 
3) the connection between poverty and health 
4) the role of individuals/communities in reducing poverty and/or 
alleviating the impact of poverty 
 
Any examples/guidance/leads would be very much appreciated and can be sent 
to me directly at the address below.

Thanks in advance,

Stephanie Lefebvre, MSW
Policy & Planning Specialist
Resources, Research, Evaluation & Development Division
Sudbury & District Health Unit
1300 Paris Street
Sudbury, ON  P3E 3A3
(705) 522-9200, ext. 277
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