Jean-Marc,
If you haven't already got them on your list,you might want to talk to Youthography, a company that specializes in working on youth issues, marketing.

http://www.youthography.com/

"Youthography is a leading youth-driven marketing consultancy that specializes in understanding the youth marketplace. Youthography transfers youth market knowledge to clients through a wide range of research, strategy and implementation services for organizations targeting the 13-29 year old demographic."

They have worked with the Not to Kids Coalition in Ontario to survey youth re social supply of tobacco and also were involved in some work re ETS in Peel/Toronto withthe young adult bar criwd as the target audience of messaging.
Joyce Fox
Simcoe County District Health Unit
Barrie ON

>
> From: Jean-Marc Dupont <[log in to unmask]>
> Date: 2003/10/29 Wed AM 11:38:51 EST
> To: [log in to unmask]
> Subject: Looking for key infomants to help with audience analysis of 18-24
>               year olds
>
> Hello Clickers,
>
> Thsi may be a stab in the dark, but I thought I would pust a quick call
> out to folks to see if anyone can recommend any "expert" key informants.
> If so, please get back to me directly or to Randi Goddard at CPHA
> ()  We are lookign fgor folks to help us with audience
> analysis (see The Health Communication Unit's [at U of Toronto - Canada.
> And if you are curious ... go to:
> http://www.thcu.ca/infoandresources/publications/12StepActionSummaryForWebOct9-03.pdf
> ] 12 steps to conducting health communication campaigns).
>
> Basically, we will be presenting people with segmented audiences (from
> the 18 to 24 age range) based on demographics and psychographics and
> asking people to help us analyze these / develop a profile for these. We
> woudl need people who know this age group and ideally (tho not
> necessarily) also know tobacco control and specifically the Second Hand
> Smoke / ETS area. I know, I know ... I am being really picky... We
> already have some good leads, but thought I would put this call out here.
>
> Thanks in advance everyone and best wishes,
>
> JM Dupont
>
> --
>
> Visit the new AlderWeb
> http://www.alderweb.com
>
> A division of The Alder Group
> ...promoting health and innovation
>
> Jean-Marc Dupont
> Principal
> The Alder Group Inc.
> 1306 Wellington Street Suite 200
> Ottawa  Ontario  K1Y 3B2  Canada
> Tel +613.241.8755 Fax +613.241.8847
> http://www.alderweb.com
> http://www.aldergroup.com
>
> To unsubscribe send one line: unsubscribe click4hp to: [log in to unmask] . To view archives or modify subscription see: http://listserv.yorku.ca/archives/click4hp.html
>

To unsubscribe send one line: unsubscribe click4hp to: [log in to unmask] . To view archives or modify subscription see: http://listserv.yorku.ca/archives/click4hp.html