Hi David,
There is a group here in the US trying to get some funding to develop
such a
campaign. We had a small planning grant. In any case, four of us flew
out to San Francisco to meet with Herb Gunther Chao at the Public Media
Center.
PMC develops ads promoting social and economic justice. They are
"advocates" and advised us that negative ads are much, much more
effective than positive ones. Since then, of course, many of these
adbusters have focused their work on the war -- for example, a
TomPaine.com ad in today's NYTimes labels the US occupation of Iraq an
"Energy War," and discusses energy policy links between corporate energy
interests & top Bush Administration officials. (Does Blair represent
energy companies & defense industrialists too?)
There is another research network in the US discussing how to modify the
Solid Facts for the US.
We have not done much since that meeting, but remain interested in
collaborating. We represent a number of different organizations in the
US.
Pls advise how we can work together.
Barbara Krimgold
Center for the Advancment of Health
Washington DC, USA
cc: Richard Hofrichter, NACCHO; Margy Heldring, Americas
HealthTogether;
Makani Themba Nexon, The Praxis Project; Rajiv Bhatia, SF Dept of
Health.
-----Original Message-----
From: King David [mailto:[log in to unmask]]
Sent: Wednesday, March 26, 2003 5:15 AM
To: [log in to unmask]
Subject: Re: Media Campaign re: Social Det. of Health
Ghislaine, There was a bit of a discussion on the list last year about
developing a campaign. Even though it's a complex issue and not amenable
to
simple campaign messages many supported the idea though not much has
happened. I ran a workshop on the subject at a public health conference
here in the UK, we had about thirty participants despite it being a
lunchtime session. I am begining to think that the campaign is not going
to
be an orthododox posters and leaflet job but developing a network of
'activists' running workshops, writing letters, sending emails etc.
Contact
me if you wish to join the network. Whilst developing the idea of a
campaign
I spoke to the WHO about developing a link with 'The Solid Facts' - the
publication written by Michael Marmot and RIchard Wilkinson - they are
planning to revise and re issue this September, with supporting
materials.
http://www.who.dk/document/E59555.pdf
> David King
> Health Development & Regeneration Team
> Barnet Primary Care Trust
> Hyde House
> The Hyde
> London NW9 6QQ
>
> email: [log in to unmask]
> tel: (020) 8201 4860 (w)
> tel: 07973 739 158 (m)
-----Original Message-----
From: Ghislaine Goudreau [mailto:[log in to unmask]]
Sent: 24 March 2003 22:16
To: [log in to unmask]
Subject: Media Campaign re: Social Det. of Health
Does anyone know of a media campaign(s) that addresses the Social
Determinants of Health? I'm not sure how this would be done or if it is
an
effective way to increase knowledge around the determinants? Any
thoughts,
comments or ideas would be appreciated.
Ghislaine Goudreau
Health Promoter
Sudbury and District Health Unit
1300 Paris Street
Sudbury ON, P3E 3A3
(705)522-9200 ext. 382
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