Joshua,
The World Health Organization has produced a document entitled "Evaluation in
Health Promotion". On page 475 there is a chapter which discusses issues and
processes for evaluating mass-media health promotion campaigns. If you think this
may be helpful, please go to the following link (PDF files):
http://www.who.dk/eprise/main/WHO/InformationSources/Publications/Catalogue/20
010911_43
Melissa Outhouse- Coordinator
Health Promotion Clearinghouse
c/o Community Health and Epidemiology
4th Floor, Centre for Clinical Research
5790 University Ave.,
Halifax, NS B3H 1V7
(902) 494-1917 (1-877-890-5094)
(902) 494-1916 (fax)
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www.heart-health.ns.ca/hpc
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