Learn the basics of conducting formative research, audience segmentation and
pretesting, even on a limited budget. In this 90 minute webinar you will
learn how to identify the key barriers that could otherwise discourage your
target audience from making the desired changes, as well as the motivators
that you will need to 'talk to' in order to engage their interest. You'll
get advice on best practices for both secondary and primary research - what
you need to know in order to conduct, supervise or use the research,
including simple, practical tools and tips for doing the research yourself.
Finally, you'll learn techniques for overcoming common barriers, see how
various programs overcame unique barriers, and get suggestions for further
resources on the topic. This is one in a series of social marketing
instruction and review webinars that can be taken in any order. 

When: Monday, November 9, 2015, 12:00 to 1:30 pm Eastern Standard Time



Suggested audience: Those who are relatively new at conducting, supervising
or using market research to develop and improve social marketing programs.

Tip: Host a group! There is no additional charge when you invite others to
participate in the webinar with you at your location, using the same
computer and telephone connection.

Price: $70 (A limited number of free registrations are available by
contacting our registrar).

Instructor: Jay Kassirer MBA CMRP
<http://www.cullbridge.com/Services/Jay%20Kassirer.html> View credentials

Registration:  http://webinars.cullbridge.com
<http://webinars.cullbridge.com/enrol/index.php?id=10> 

Cheers, Jay

Jay Kassirer
General Manager, Tools of Change
President, Cullbridge Marketing and Communications
2699 Priscilla Street
Ottawa ON Canada K2B 7E1
613-224-3800  1-800-262-0934 x1

Try our free, widely-acclaimed social marketing toolkit and case study bank
at www.toolsofchange.com <http://www.toolsofchange.com/> 

 


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