New to formative research for behavior change programs? Want your managers
to better understand what you do? Learn the basics of conducting background
program research and pretesting, even on a limited budget. In this 90 minute
webinar, you will learn how to identify the key barriers that could
otherwise discourage your target audience from making the desired changes,
as well as the motivators that you will want to address in order to engage
their interest. You'll get advice on best practices for both secondary and
primary research - what you need to know in order to conduct or supervise
the research, as well as simple, practical tools and tips for doing the
research yourself.  Finally, you'll learn techniques for overcoming common
barriers and get suggestions for further resources on the topic.

 

When: Wednesday March 19, 2014, 12:00 to 1:30 pm Eastern Time

Suggested audience: less than two years of occasional research experience 

Price: $US 70. Up to 25 free registrations are available by contacting our
registrar.

 

Registration and Information: This is one webinar in a series of social
marketing instruction and review webinars that can be taken in any sequence.
To register or learn more about our instructional webinars go to
webinars.cullbridge.com/shop/social-marketing-cbsm-instruction.html 

 


To manage subscriptions/passwords, or view archives, go to http://listserv.yorku.ca/archives/click4hp.html . [log in to unmask] is run in collaboration with Health Nexus: http://www.healthnexus.ca/index_eng.php