What makes a life worth living? What is the relationship between the drivers
of human well-being and important emotions that influence our behavior? And
finally, can the social marketer's life be made easier by appealing to and
opening channels that satisfy fundamental human needs (like meaning and
social connections)? Brazilian social marketer Hamilton Carvalho will
present a practical framework of human motivation that integrates the fields
of social marketing, emotions, positive psychology and well-being. The
Brazilian Tamar Project, which focused on protecting sea turtles from
extinction, will be the case study; it will be critiqued both for its use of
positive emotions in creating behavior change and for improvements that
could be made. To make the webinar more dynamic, listeners will be invited
to make suggestions for improving the Tamar Project´s approach. 

 

Presented March 26/27, 2014 by Hamilton Carvalho (Brazil).  

 

This 60-minute webinar will be presented twice, because iSMA members live
worldwide. Free for iSMA members. iSMA membership is only $49.95 a year,
$29.95 for students ($4.95 / $2.95 a year for those from developing
countries.) 

 

We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we
encourage sharing!

 

The International Social Marketing Association (iSMA) webinar series
provides timely, widely-relevant and ‘newsworthy’ information on
evidence-based social marketing advances and resources world-wide.  Next up:
May 14, 2014: Using Social Marketing to Influence Social Strategy: time to
play with the big girls and boys!, with Jeff French (United Kingdom)

 

Details and Registration: www.i-socialmarketing.org/webinars/


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