Dear All,



Opinion from Australia



I found the article from Alberta very insightful and useful and will certainly discuss it with my colleagues in the media and communication office on my return to Sydney (I am on leave till July 3rd)



I think we need this kind of strategy in Australia to get the SDOH in the public eye



(Incidentally I don't seem to have got many of the readers of these emails to see the invaluable insights provided by the SDOH into men's health) and if anyone knows how to get an invite to the WHO SDOH conference in Brazil in October, would they kindly tell?



Regards





John Macdonald



________________________________
From: Social Determinants of Health [[log in to unmask]] on behalf of Dennis Raphael [[log in to unmask]]
Sent: 22 June 2011 10:06
To: [log in to unmask]
Subject: [SDOH] Media Story


http://her.oxfordjournals.org/content/early/2011/06/17/her.cyr043.full.pdf+html

Having reads the above article carefully, I'm thinking that perhaps this example is the exception that proves the rule.  Do we really want to have a full blown project undertaken to educate the media every time we have a story to tell?

And I did mention in my media article that even when a single message makes it in the media it is buried by the subsequent deluge of medical and lifestyle reports.

http://heapro.oxfordjournals.org/content/early/2011/02/07/heapro.dar008.abstract

Or do we want to develop our own communicate networks?

dennis


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