For the sixth year, Tools of Change has convened a Landmark peer review
panel to select transportation behavior change case studies considered to be
among the most successful, innovative, replicable and adaptable in the
world. This year, the panel selected two programs for designation:
Stockholm's Congestion Pricing and HSBC Clean Air Achievers.

 

Stockholm's Congestion Pricing reduced traffic into and out of Stockholm's
city core by 20% and led to huge congestion reductions all over the city.
Perhaps more surprisingly, initially hostile opinion turned, and a
referendum led to permanent reintroduction of congestion charges. Between
2006 and 2013, HSBC Clean Air Achievers consistently decreased participants'
greenhouse gas emissions by about one third and increased their use of
active transportation by about one half. It is a comprehensive program with
great follow-through. 

 

Details:  http://www.toolsofchange.com/en/topic-resources/transportation/

 

Jay Kassirer
General Manager, Tools of Change

President, Cullbridge Marketing and Communications

2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1

Tel: (613) 224-3800  (800) 262-0934  Web: www.cullbridge.com

 

Try our free social marketing toolkit at www.toolsofchange.com

 

 


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