Webinar July 23/24 on Behaviour Change at Your Fingertips: Social
Marketing's use of Smartphone Apps and SMS

 

Have you ever wondered about how new mobile technology can be used to drive
behaviour change? Smartphone apps (including games) and SMS are being used
by social marketers to assist people in losing weight, reducing energy
consumption, quitting smoking and being safe around trains. Social marketing
seeks to develop and integrate marketing concepts to influence behaviours
that benefit individuals and the community for the greater social good. This
presentation will provide an overview of social marketing and use case
examples to demonstrate how mobile technology can be implemented by
governments and non-profit organisations to assist people in leading happier
and healthier lives. Case examples include the Quit forTwo Quit You app, the
MumBubConnect breastfeeding SMS program, the Citysmart Low Income-Earner
Energy program digital intervention. Presented on July 23/24, 2015, by
Professor Rebekah Russell-Bennett (Queensland University of Technology),
Australia.

 

This 60-minute webinar will be presented twice, because iSMA members live
worldwide. Free for iSMA members. iSMA membership is only $49.95 a year,
$29.95 for students ($4.95 / $2.95 a year for those from developing
countries.) 

 

The International Social Marketing Association (iSMA) webinar series
provides timely, widely-relevant and 'newsworthy' information on
evidence-based social marketing advances and resources world-wide.  

 

Details and registration at https://isma.memberclicks.net/webinars

 


To manage subscriptions/passwords, or view archives, go to http://listserv.yorku.ca/archives/click4hp.html . [log in to unmask] is run in collaboration with Health Nexus: http://www.healthnexus.ca/index_eng.php