Journal of Health Psychology, Vol. 11, No. 2, 317-327 (2006)
DOI: 10.1177/1359105306061190
© 2006 SAGE Publications
Developing a Critical Media Research Agenda for Health Psychology
Darrin Hodgetts
University of Waikato, New Zealand
Kerry Chamberlain
Massey University, New Zealand
This article outlines reasons why psychologists should concern themselves
with media processes, noting how media are central to contemporary life and
heavily implicated in the construction of shared understandings of health.
We contend that the present research focus is substantially medicalized,
privileging the investigation and framing of certain topics, such as the
portrayal of health professionals, medical practices, specific diseases and
lifestyle-orientated interventions, and restricting attention to social
determinants of health as appropriate topics for investigation. We propose
an extended agenda for media health research to include structural health
concerns, such as crime, poverty, homelessness and housing and social
capital.
Key Words: health • inequality • media • medicalization • poverty
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