We are looking for programs that have changed behaviors to prevent one or
more Sexually Transmitted / Blood-Borne Infection (STBBIs) such as syphilis,
HIV/ AIDS and Hepatitis C, anywhere in the world. Selected programs will be
used as case study illustrations in training materials for front-line
service providers. The work is being done on behalf of a national government
agency that wants to support stronger program design and implementation. 

 

We are specifically looking for information on: 

.             Smaller programs (in geographic reach and budget) 

.             Programs that researched then reduced one or more barrier for
the intended audience, that use all four Ps (Product, Price and Place, not
just Promotion) and/or that use some of the CBSM Tools of Change. 

.             Programs with measured impacts regarding targeted behaviors
and/or rates of infection.

.                  Programs that particularly addressed vulnerable or
marginalized populations such as injection drug users, gay, bisexual and
other men who have sex with men.

.             Recent programs (5-10 years old, the more recent the better).

 

We want to include at least some programs that have done a good job
integrating social media and digital advocacy techniques.

 

Tell us about your program and we'll send you a summary of the ones we find.


 

Thank you.

 

Jay Kassirer

President, Cullbridge Marketing and Communications

2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1

Tel: (613) 224-3800  (800) 262-0934  Web: www.cullbridge.com

 

Try our free social marketing toolkit at www.toolsofchange.com

 

 


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