Policy Makers traditionally use one of two major strategies to influence
citizen behavior change: Laws and Education. This presentation will explore
how Social Marketers can distinguish and promote a third option, Social
Marketing, highlighting that it often provides the greatest return on
investment of resources. The presentation will address when and why the
Social Marketing option should be considered. Examples of Social Marketing
strategies in the U.S. (versus Laws or Education) will be highlighted, ones
that improved public health, prevented injuries, protected the environment,
engaged communities, and enhanced financial well-being.
This 60-minute iSMA webinar will be presented by Nancy Lee (Social Marketing
Services). Free for iSMA members. iSMA membership is only $49.95, $24.95 for
students, and $4.95 / $2.95 a year for those from developing countries.
Time 1: Thursday November 17, 2016 at 5:00 pm N.A. Pacific Standard Time
(UTC-8), 8:00 pm N.A. Eastern Standard Time (UTC-5), 1:00 pm GMT / UTC+0;
and on Friday November 18 at 6:30 am in India (UTC+5.5), 8:00 in Cambodia
(UTC+7) and 11:00 am / 12:00 noon Eastern Australia (UTC+10/UTC+11 without
/with Daylight Savings time.)
<https://isma.memberclicks.net/index.php?option=com_mc&view=formlogin&form=2
26237&return=L2luZGV4LnBocD9vcHRpb249Y29tX21jJnZpZXc9bWMmbWNpZD1mb3JtXzIyNjI
zNz9zZXJ2SWQ9NDIwOCZvcHRpb249Y29tX21jJnZpZXc9bWMmbWNpZD1mb3JtXzIyNjIzNw==#.V
_J5DPkrLcs> Register Now
Time 2: Friday November 18, 2016 at 9:00 am N.A. Pacific Standard Saving
Time (UTC-8), 12:00 pm N.A. Eastern Standard Time (UTC-5), 5:00 pm GMT /
UTC+0, 10:30 pm in India (UTC+5.5) Register Now
<https://isma.memberclicks.net/index.php?option=com_mc&view=formlogin&form=2
26238&return=L2luZGV4LnBocD9vcHRpb249Y29tX21jJnZpZXc9bWMmbWNpZD1mb3JtXzIyNjI
zOD9zZXJ2SWQ9NDIwOCZvcHRpb249Y29tX21jJnZpZXc9bWMmbWNpZD1mb3JtXzIyNjIzOA==#.V
_J5QvkrLcs>
Can't make these dates? iSMA members and webinar registrants will be able to
access the video-recordings at their convenience, starting a few days after
the webinars.
We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we
encourage sharing!
To manage subscriptions/passwords, or view archives, go to http://listserv.yorku.ca/archives/click4hp.html . [log in to unmask] is run in collaboration with Health Nexus: http://www.healthnexus.ca/index_eng.php
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