Colleagues:

Part I of our push is getting the message out to the media. York 
University is putting out a press release today at 10 AM EDT.  If you have 
a local media contact or contact, please pass this onto them. Columnists 
are especially likely to be receptive to this message.

Tomorrow, we begin Part II of the communication plan, using our own 
contacts and networks.

http://thecanadianfacts.org/The_Canadian_Facts-Press.pdf
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York U health researchers produce public primer on who gets sick and why

TORONTO, April 28, 2010 ? A report released today by York University 
health researchers offers Canadians the opportunity to learn how their 
living conditions will determine whether they stay healthy or become ill.

Social Determinants of Health: The Canadian Factsshows why these factors 
are so important for health and documents the state of these living 
conditions in Canada in an accessible manner for the Canadian public.

?Our key message is that the health of Canadians is much less determined 
by the health care system than we typically think. Much more important are 
public policies that influence our living conditions,? says Dennis Raphael
, Professor in York?s School of Health Policy & Management and the 
report?s co-author.

Raphael and visiting scholar Juha Mikkonenexplain in everyday language and 
with compelling graphics how Canadians? health is shaped by how much 
income and wealth they have, whether or not they are employed and if so, 
the working conditions they experience. They pull
together a wide range of research to show how health is powerfully 
influenced by Canadians? ability to obtain quality education, food and 
housing, among other factors.

The report finds these conditions are declining with serious ramifications 
for the quality and longevity of Canadians? lives, and outlines specific 
ways that the situation can be improved. The report is free to the public 
at http://www.thecanadianfacts.org/

Former Minister of Health and Welfare Monique Bégin states in the report?s 
foreword: ?While one of the world?s biggest spenders in health care, we 
have one of the worst records in providing an effective social safety net. 
What good does it do to treat people?s illnesses, to then send them back 
to the conditions that made them sick??

Contrary to the popular belief that Canada is a caring nation with strong 
supports for citizens, the report shows that Canada has one of the worse 
records among wealthy developed nations in providing Canadians with the 
conditions necessary for health. These supports are eroding
with significant effects on Canadians? health, according to Raphael.

?This is not a storyline that?s familiar to most Canadians,? he says. 
?We?re still stuck in those glory days where Canada really was one of the 
best places in the world to live. Sadly, that is no longer the case. 
What?s frightening is that many of these aspects are completely beyond any
one individual?s control.?

For example, new immigrants have difficulty getting accreditation for 
their skills, and are forced into service jobs where they can barely 
afford to feed their families. This leads to a host of problems that 
directly affect health and overall quality of life.

?It?s all interrelated. It?s time to act on these issues,? Raphael says.

A striking example is found in maps that show a clear correspondence 
between poverty levels, prevalence of adult-onset diabetes, and 
concentration of visible minorities in Toronto neighbourhoods.

The report provides concrete recommendations for improving this situation. 
For example, in regard to the increasing occurrence of hunger in Canada, 
it recommends: 
? Increases in minimum wages and social assistance rates to the level 
where an adequate diet is affordable.
? Governments assuring that healthy foods are affordable (e.g. milk, 
fruits, and foods high in fiber).
? Provision of affordable housing and childcare that would reduce other 
family expenses and leave more money for acquiring an adequate diet.

Sobering statistics cited by the report include:

- 15 per cent of Canadian children are living in poverty, putting Canada 
at a rank of 20th out of 30 of the world?s wealthiest nations as defined 
by the Organisation for Economic Co-operation and Development (OECD).

- Only 17 percent of Canadian families have access to regulated child 
care. Canada ranked last among 25 wealthy developed nations in meeting 
various early childhood development objectives.

- Canada is amongst the lowest in its coverage of total health care costs. 
Medicare covers only 70 per cent of total health care costs, giving Canada 
a rank of 22nd of 30 OECD nations for public coverage of health care 
costs.

- Canada is among the nations with the greatest gap between men?s and 
women?s earnings. Canada ranks 19th of 22 OECD nations in reducing the 
earnings gap between men and women.

- Over 40 per cent of Canadians with disabilities are not in the labour 
force, forcing many of them to rely upon social assistance benefits. 
Canada ranks 27th of 29 in public spending on disability-related issues.

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What People are Saying about The Canadians Facts

?This wonderful document, Social Determinants of Health: The Canadian 
Facts is about us, Canadian society, and what we need to put faces and 
voices to the inequities ? and the health inequities in particular ? that 
exist in our midst. Only when we see a concrete description of these 
complex and challenging problems, when we read about their various 
expressions in all the regions of the country and among the many 
sub-groups making up Canada, can we move to action.?
? Hon. Monique Bégin, PC, FRSC, OC from the Foreword. (Member of WHO 
Commission on Social Determinants of Health, and Former Minister of 
National Health & Welfare of Canada)

?Congratulations on this most valuable contribution to Canadians? 
understanding of what really needs to change in order to improve 
population health. My hope is that it also sends a strong yet accessible 
message to those of us in the Canadian health system about how we need to 
change our practice.?
? Dr. Penny Sutcliffe, MD, MHSc, FRCPC, Chief Executive Officer, Sudbury & 
District Health Unit

?Juha Mikkonen and Dennis Raphael have created a resource that is at once 
educational, easy to read, evidence-based, and a powerful call to action. 
I hope to see this document open on the desks of policy makers, public 
health professionals, students, and front line health providers. This 
important contribution to the dialogue around social determinants of 
health in Canada offers both an accessible resource, and a straightforward 
guide to what we need to do to reduce inequities in health.? 
? Dr. Gary Bloch, Family Physician, St. Michael?s Hospital, Toronto; 
Assistant Professor, University of Toronto

?This is a superb document for getting the message out there regarding the 
politics of health. There is nothing like it in Canada. The text and the 
graphs will enlighten even the skeptics. The cover art is great. The 
layout is engaging and the whole thing is entirely readable. I?ll be using 
it in every class I teach.? 
? Dr. Elizabeth McGibbon, St. Francis Xavier University

?Under the International Covenant on Economic, Social and Cultural Rights, 
everyone has rights ?to an adequate standard of living? and ?the enjoyment 
of the highest attainable standard of physical and mental health.? 
Nonetheless, the evidence for comprehensive action on the social 
determinants of health is overwhelming. Like highly skilled trial lawyers, 
Juha Mikkonen and Dennis Raphael have assembled this evidence, concisely, 
clearly and compellingly, into a single document. As a result, the 
prospect of realizing the rights that constitute an international standard 
for a decent human life is that  much brighter. Bravo!?
? Rob Rainer, Executive Director, Canada Without Poverty

?The Canadian Facts so succinctly described in this readable little book 
are not nice ones. But beneath the intersecting pathways by which social 
injustices become health inequalities lies the most sobering message: 
Things are getting worse. We have lived through three decades where the 
predatory greed of unregulated markets has allowed (and still allows) some 
to accumulate ever larger hordes of wealth and power while denying others 
a fair share of the resources they need to be healthy. This book is a 
fast-fact reference and an invitation for Canadian health workers to join 
with social movement activists elsewhere to reclaim for the public good 
some of these appropriated resources.?
 ? Dr. Ronald Labonté, Professor and Canada Research Chair, Globalization 
and Health Equity, University of Ottawa

?With unusual clarity and insight, this informative resource will help 
change the way readers think about health.  It renders visible how 
underlying social and economic environments influence health outcomes even 
more than personal behaviors, genetic profiles, or access to healthcare. 
Solutions, it reminds us, lie not in new medical advances or even ?right 
choices? but in the political arena: struggling for the social changes 
that can provide every resident the opportunity to live a healthy and 
fulfilling life.?
? Larry Adelman, creator and executive producer, ?Unnatural Causes: Is 
Inequality Making Us Sick?? 



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