Too busy to participate in our individual Highlights webinars? Looking for
an overview of recent advances in active and sustainable transportation /
active living programming? This session presents highlights from selected
Tools of Change Landmark case studies designated during the past two years.
Designation as a Landmark (best practice) case study through our peer
selection process recognizes behavior change programs and approaches
considered to be among the most successful, innovative, replicable and
adaptable in the world.

 

Do you promote repetitive or low-priority behaviors? Learn how BIXI made
short-distance cycling more convenient and attractive.

 

Would your target audience be particularly receptive to adopting your
targeted behavior(s) when they move to another home? Hear why and how the
City of Portland has encouraged new residents to change their travel
behaviours. 

 

Would your target audience be motivated by knowing how they compared to
their neighbors (or other important reference groups)? Learn why and how
OPower has enabled a wide range of utilities to cost-effectively provide
their customers with individualized feedback and related communications.

 

Tip: Host a group! There is no additional charge when you invite others to
participate in the webinar with you at your location, using the same
computer and telephone connection.

 

When: Wednesday, Nov. 27, 2013, 2:00 to 3:00 pm Eastern Time

 

Registration:
http://webinars.cullbridge.com/shop/social-marketing-cbsm-instruction.html

 

 

Cheers, Jay

 

Jay Kassirer

General Manager, Tools of Change

President, Cullbridge Marketing and Communications

2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1

Tel: (613) 224-3800  (800) 262-0934  Web: www.cullbridge.com

 

Try our free social marketing toolkit at www.toolsofchange.com


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