Learn from some of the world's leading social franchising players how they
apply the principles of commercial franchising to promote social benefit
rather than private profit.  Social franchising is an option that social
marketers should consider when the barriers to action are high and hard to
overcome and a group of intermediaries (franchisees) can help overcome them
- for example by providing accessible birth control and other family
planning options. 

 

Panelists

.        Brendan Hayes (Marie Stopes International, Kenya): Case study of
the Blue Star social franchising clinic model

.        Suma Pathy and Devika Varghese (Abt Associates, India): Case study
of DiMPA provider networks promoting the use of injectable contraceptives

.        Mbogo Bunyi (Abt Associates, Kenya): Learnings from Africa,
including the expansion of service offerings and development of metrics  

.        Julie Mcbride and Heng Kheng (PSI and PSK, Cambodia): What value
does SF add to business owners who become franchisees? How has social
franchising impacted their lives? 

 

iSMA members may register for free;  Non-members may register for $50 per
webinar; Note that a standard annual iSMA membership costs only $49.99; less
for students and those from developing countries.

 

Registration: http://www.i-socialmarketing.org/isma-webinar-series-2

 

Cheers, Jay

 

Jay Kassirer

Chair, iSMA Webinars and Membership Committees
President Cullbridge  |  GM Tools of Change

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