http://www.who.dk/docpub/documents/hltprom.htm#Evaluation%20in%20health%20promotion

            Evaluation in health promotion
             Principles and perspectives

             Edited by Irving Rootman, Michael Goodstadt, Brian Hyndman, David
V. McQueen,
             Louise Potvin, Jane Springett and Erio Ziglio

             WHO Regional Publications
             European Series, No. 92
             2001, xxvi + 533 pages
             ISBN 92 890 1359 1
             Sw.fr. 122.-
             Order No. 1310092

             Policy-makers, professionals of all kinds and the general public
increasingly recognize social and economic factors as
             important determinants of health. Because health promotion
approaches address these factors, they can play an
             increasingly valuable role in protecting and improving health. At
the same time, funding sources increasingly demand
             evidence that initiatives give value for money. Health promotion
initiatives need effective evaluation to realize their
             potential: both to prove their value as investments and to increase
 their effectiveness in achieving their aims.

             To help meet this need, the WHO European Working Group on Health
Promotion Evaluation examined the current range
             of qualitative and quantitative evaluation methods to provide
guidance to policy-makers and practitioners. This book is
             the result. It comprises an extensive compilation and discussion of
 the theory, methodologies and practice of evaluating
             health promotion initiatives in Europe and the Americas. The book
takes three perspectives in examining the issues. It
             includes a retrospective examination of the evolution of health
promotion evaluation. This provides the context for
             assessing and understanding the current state of evaluations of
initiatives addressing settings, policies and systems for
             promoting health. Finally, the chapter authors and the Working
group as a whole make many recommendations for
             improvement that provide a look into the future.

             This book shows how a health promotion approach offers a
comprehensive framework for planning and implementing
             interventions that can effectively address today's major
health-related problems. The authors describe how good
             evaluations assist initiatives in achieving their goals, provide a
wealth of guidance on how to undertake them and call for
             greater investment in the evaluation of health promotion. The
authors hope that their work will stimulate policy-makers
             and practitioners to invest in and undertake good evaluation for
good health promotion. This is their commitment; they
             hope that readers share it.

             How to order

             Read it on-line (PDF):

             Acknowledgements, Abbreviations, Foreword, Contributors, Contents
             Part 1. Introduction and framework
             Part 2. Perspectives
             Part 3. Settings
             Part 4. Policies and systems
             Part 5. Synthesis and conclusion