available on-line at:

http://www.health.fgov.be/WHI3/krant/krantarch2001/kranttekstaug1/010828m01who-europe.htm

Evaluation in health promotion : Principles and perspectives

Edited by Irving Rootman, Michael Goodstadt, Brian Hyndman, David V. McQueen,
Louise Potvin, Jane Springett and Erio Ziglio

WHO Regional Publications
European Series, No. 92
2001, xxvi + 533 pages
ISBN 92 890 1359 1
Sw.fr. 122.-
Order No. 1310092

Policy-makers, professionals of all kinds and the general public increasingly
recognize social and economic factors as important determinants of health.
Because
health promotion approaches address these factors, they can play an increasingly
 valuable role in protecting and improving health. At the same time, funding
sources
increasingly demand evidence that initiatives give value for money. Health
promotion initiatives need effective evaluation to realize their potential: both
 to prove their
value as investments and to increase their effectiveness in achieving their
aims.

To help meet this need, the WHO European Working Group on Health Promotion
Evaluation examined the current range of qualitative and quantitative evaluation
methods to provide guidance to policy-makers and practitioners. This book is the
 result. It comprises an extensive compilation and discussion of the theory,
methodologies and practice of evaluating health promotion initiatives in Europe
and the Americas. The book takes three perspectives in examining the issues. It
includes a retrospective examination of the evolution of health promotion
evaluation. This provides the context for assessing and understanding the
current state of
evaluations of initiatives addressing settings, policies and systems for
promoting health. Finally, the chapter authors and the Working group as a whole
make many
recommendations for improvement that provide a look into the future.

This book shows how a health promotion approach offers a comprehensive framework
 for planning and implementing interventions that can effectively address
today's major health-related problems. The authors describe how good evaluations
 assist initiatives in achieving their goals, provide a wealth of guidance on
how to
undertake them and call for greater investment in the evaluation of health
promotion. The authors hope that their work will stimulate policy-makers and
practitioners
to invest in and undertake good evaluation for good health promotion. This is
their commitment; they hope that readers share it.

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