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Subject:
Re: Evaluation of Health Promotion Mass Media Campaigns
From:
Lee Taylor <[log in to unmask]>
Reply To:
Health Promotion on the Internet <[log in to unmask]>
Date:
Tue, 12 Aug 2003 13:17:40 -0400
Content-Type:
text/plain
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 <<Article- Public Awareness CSS Jan 2002>>  <<Final Report - Stroke Awareness Campaign (1999-2001)>> 
The Heart and Stroke Foundation of Ontario ran a Stroke Warning Signs Campaign using a traditional mass media model. The campaign was evaluated in terms of impact on awareness and Return on Investment of the couple of different scenerios tested. The two attached documents provide a review of what we did and how it was evaluated. 

> ----------
> From:         Joshua Hvidding[SMTP:[log in to unmask]]
> Reply To:     Health Promotion on the Internet
> Sent:         Tuesday, August 12, 2003 12:36 AM
> To:   [log in to unmask]
> Subject:           Evaluation of Health Promotion Mass Media Campaigns
> 
> Does anyone know of a good Evaluation of a recent Health Promotion Mass
> Media Campaign?
> 
> Thank you, Joshua Hvidding
> 
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