Call for Nominations:
Landmark Behavior Change Case Studies (Active Transportation)

 

Tools of Change is soliciting nominations for its 2016 Landmark behavior
change case studies in two topic areas - (1) energy conservation and (2)
active /sustainable transportation. If you know of anyone working on a
particularly effective or innovative approach for promoting walking and
cycling, please consider nominating them - or yourself. All nominations must
include measured impact results.

 

Designation as a "Landmark" (best practice) case study through this peer
selection process recognizes behavior change programs and approaches
considered to be among the most successful, innovative, replicable and
adaptable in the world. Designated programs gain exposure and credibility,
and we prepare and post detailed on-line program case study materials, which
may help them attract customers and investors, and maintain or increase
program funding.  

 

Nominations are screened by Tools of Change staff and then the most
promising are rated by peer selection panels based on a standard scoring
grid. Designated programs are highlighted in our webinars and written case
studies, and in the accompanying webinar transcripts and video recordings.
Program organizers get a Landmark designation logo for use on websites and
in electronic newsletters, providing click-through access to the program's
case study materials. 

 

The nomination form, which can be downloaded from
www.toolsofchange.com/en/landmark/, must be submitted by June 3, 2016.
Designations will be announced by October 2016, and case study webinars will
be presented between January and June 2017. 

 

To view Landmark case studies designated in past years, go to
www.toolsofchange.com/en/landmark/

 

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King County In Motion (Designated in 2015)

 

Since creating In Motion in 2004, King County Metro Transit has applied a
growing toolkit of community-based social marketing techniques to persuade
nearly 20,000 Seattle-area travelers to drive less. In Motion employs
motivational messaging, commitments, rewards, engaging materials and norming
tailored to the target community. Participants pledge to shift two
drive-alone trips per week to transit, ridesharing, biking or walking. The
program has been called into action during or in anticipation of major
construction, transit restructures or new tolls. Designated a Landmark
<http://www.toolsofchange.com/en/topic-resources/transportation/landmark-cas
e-studies-(transportation)/>  case study in 2015. Listen to the program
managers and ask questions during our Webinar Feb. 24, 2016
<http://webinars.cullbridge.com/enrol/index.php?id=592> .


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