HSBC Clean Air Achievers targets youth in grades 6 - 9 to increase physical
activity levels via active modes of transportation. Every school program
involves one or two visits by a “champion” – an Olympic, Paralympic or
National Team athlete, with great follow-up afterwards. Since 2006, the
program has consistently decreased participants C02 emissions by 15% and
increased students' active transportation (physical activity) levels by 15%.
Presented by: Deirdre Laframboise, Executive Director, Clean Air Champions,
and Josephine Hénault, HSBC Clean Air Achievers Program Manager.
When: Wednesday, April 16, 2014 from 12:00 pm to 1:00 pm Eastern Time
Cost: $US 50. A limited number of free registrations are available for this
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http://webinars.cullbridge.com/shop/social-marketing-cbsm-case-studies.html
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