Jan. 28 Webinar: "Love to Ride" Workplace Cycling Promotion Program

Love to Ride is a workplace cycling program that uses "stage of change" to
segment participants and cost-effectively tailor communications with them.
By targeting information and tools specific to individual users,
participants are moved along a personal journey of change. Also innovative
are its use of mobile platforms like cell phones and tablets to reach the
right people with the right information at the right time. In 2014, the
program was being rolled out across hundreds of municipalities in the UK. In
2015, it is being expanded further across the US, UK and into Continental
Europe. Love to Ride was designated a Landmark case study in 2014. Comments
from the peer-selection panel: Replicability and adaptability are sky high!
... Pragmatic, focused, innovative, creative ... Builds engagement over time
.... Good use of electronic media to reach many people in a tailored way
without the resources needed for face-to-face ... Similar to the
sophistication of online advertisers.

When: Wednesday, January 28, 2015 from 12:00 pm to 1:00 pm Eastern Time

Presented by: Thomas Stokell of Challenge for Change

Cost: $US 50. A limited number of free registrations are still available for
this webinar by contacting the Tools of Change Registrar
<mailto:[log in to unmask]
r%20webinar%20bursaries%20and%20discounts> . 

Next Up: Bicycle Friendly Communities, March 17, 2015 

More details and registration:
http://webinars.cullbridge.com/course/index.php?categoryid=3

 


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