Hi, 

I am familiar with an ambassador program through one of our community
partners.  It's a high risk youth program for gang involved youth.  The
program is funded by the Government of Canada.

Youth Leadership Ambassador Program
John Howard Society of Hamilton
225 King William Street, Suite 201
Hamilton ON
L8R 1B1
905 522-4446 ext. 252

Corry Curtis
Health Promotion Specialist
City of Hamilton Public Health Services
Substance Abuse Prevention Program
1447 Upper Ottawa Street
Hamilton, ON L8W 3J6
(905) 546-2424 ext. 2058
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-----Original Message-----
From: Health Promotion on the Internet [mailto:[log in to unmask]] On
Behalf Of Jay Kassirer
Sent: Monday, July 30, 2007 10:00 PM
To: [log in to unmask]
Subject: Seeking models of ambassador / peer recruitment / block leader
/ brand evangelist programs


I'm seeking models or examples of ambassador / peer recruitment / block
leader / brand evangelist programs

 

As Craig Lefebvre recently said in an article about brand evangelism
that he
posted to his blog, 

.        "Reaching through people is the best way to reach people. 

.        People trust and are most receptive to messages that come from
others like them.

.        Interpersonal communication is the most effective method for
behavior change. 

.        Social support enhances maintenance of change. 

.        Advocacy for behavior change also supports one's long term
practice
of the behavior as well."

 

Yet, from what I've seen so far, there are few good examples of
successful
programs designed to encourage and support ambassadors / peer recruiters
/
block leaders / brand evangelists. I'm looking for some and would be
happy
to share what I find.

 

If you have an article or report describing the program and/or contact
details you can send me, please do. 

 

Thanks, Jay

 

Jay Kassirer

President, Cullbridge Marketing and Communications

61 Forest Hill Avenue, Ottawa Ontario, Canada K2C 1P7

Tel: (613) 224-3800  Web: www.cullbridge.com

 

Try our free social marketing toolkit at www.toolsofchange.com

 


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