I don't know about others, but certainly one challenge for many of us is
that our corporate stuctures have blocked access to many of the big
social networking sites.  

Trish 

-----Original Message-----
From: Health Promotion on the Internet [mailto:[log in to unmask]] On
Behalf Of Diana Daghofer
Sent: Tuesday, December 11, 2007 4:34 PM
To: [log in to unmask]
Subject: FW: Anti-Vaccination Messages and Social Media

There is a powerful medium in social networking that public health needs
to
pay attention to. It's being used against us at this point!

 

Diana Daghofer

Wellspring Strategies Inc.

 

  _____  

From: [log in to unmask]
[mailto:[log in to unmask]]
On Behalf Of Mike Newton-Ward
Sent: December 11, 2007 7:14 AM
To: Social Marketing Listserve; Mike Newton-ward
Cc: Patricia Poole; Janie Ward-Newton
Subject: Anti-Vaccination Messages and Social Media

 

Dear Fellow Public Healthers and Social Marketers,

I came across this interesting posting on the B2B Broadcast Team Blog
(http://b2bbroadcastteam.blogspot.com/) about Youtube being used to
promote
not receiving vaccinations.  It points out what Craig Lefebvre and
others
have been saying about public health needing to get up to speed in using
social networking sites to compete with anti-public health messages.

The blog article and the link to the original news article are below.

--Mike Newton-Ward


Anti-vaccination
<http://b2bbroadcastteam.blogspot.com/2007/12/anti-vaccination-campaigns
-on-
youtube.html>  campaigns on Youtube and how to fight them 


http://canadianpress.google.com/article/ALeqM5iVL8_L-Hff3bNhErs75Adr-5UR
mg

This article has been forwarded in email but I thought it needed to be
on
the blog. Interesting article about how anti-vaccine campaigns are
springing
up on Youtube and getting more attention than pro-vaccine messages.

Here is a powerful nugget of advice from Janis Whitlock, Cornell
University,
that speaks to us directly:
" ... public health is going to have to come to grips with this medium
of
information dissemination. We can't ignore ... that it's the
dissemination
of information, for ill or for good."

The article adds, "in the past some vaccine advocates didn't like to
address
the claims of opponents, assuming any discussion of what was seen as
views
from the fringe was counterproductive. But the Web 2.0 universe requires
a
new strategy."

I think this goes right along with what we've been talking about --
reaching
people who are having the discussions about vaccines, at their level. If
we
concede viral video and other non-traditional (but now accepted) forms
of
communication to "the enemy," it'll be harder to win over the public.

Posted by John Reichel at
<http://b2bbroadcastteam.blogspot.com/2007/12/anti-vaccination-campaigns
-on-
youtube.html> 9:59 AM 1
<http://www.blogger.com/comment.g?blogID=4316243499551422135&postID=7991
7489
91213373848>  comments 



-- 
Mike Newton-Ward, MSW, MPH
Social Marketing Consultant
North Carolina Division of Public Health/
Turning Point Social Marketing National Excellence Collaborative
 
1916 Mail Service Center
Raleigh, NC  27699-1916
 
Fax: 919-870-4833 
Phone: 919-707-5137
 

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