Dear Colleagues and Prospective Masters Students,
It is with excitement that I draw your attention to our new Master of
Science program in Health Management and Communication at the
University of Lugano (USI), Switzerland. The program is in
collaboration with Virginia Tech, School of Business. Students
enrolled in this program attend courses at both University of Lugano
(Lugano, Switzerland) and Virginia Tech (Blacksburg, Virginia, USA).
All courses are taught in English.
High quality students who are interested in obtaining a Master of
Science degree with a truly international perspective are invited to
apply. Courses commence in Fall 2008.
About the curriculum:
The first semester introduces students to the analysis of marketing
data and marketing methods, preparing them for the understanding of
healthcare markets and campaigns. Location: Virginia Tech
The second semester introduces students to the healthcare and health
communication area allowing them to understand the rapid evolution of
this increasing important sector. The semester will look at both macro
area such as health policy and the design and evaluation of health
campaigns as we as micro issues such as rhetoric and argumentation in
the interaction between doctors and patients. Location: University of
Lugano
The third semester provides an overview of the Management area
allowing students to get a better understanding of competition and
cooperation between companies and other institutions, the performance
and working of teams and interactions with in the organization as well
as the fundamental understanding of the accounting needed to evaluate
proposals and projects. Location: University of Lugano
The fourth semester is dedicated to writing the master thesis, which
can be done at University of Lugano or at Virginia Tech, depending on
your choice of subject and supervisor; in addition students will
attend some courses focusing on practical examples from the health
sector.
At the end of the program, successful students will receive both a
Master of Science in Communication Management & Health from USI and a
Master of Science in Business with concentration in Marketing from
Virginia Tech.
About Lugano and the University:
Lugano is in the Canton Ticino (the Italian part of Switzerland) and
is surrounded by beautiful lakes and mountains. With an average of
over 2300 hours per year of sunny weather, Ticino benefits from mild
winters and Mediterranean summers. It has the richest vegetation in
Switzerland and it is famous for its contrasts: the imposing peaks,
eternal snows and glaciers of San Gottardo are only a few kilometres
away from charming little lakeside towns. Lugano is just 45 minutes
from Milan, Italy, two hours from Zurich and 3 hours from Geneva.
The University of Lugano has a strong international and multilingual
orientation, with students and faculty from over 30 nations. Both the
city centre and the Lugano lake, with the beautiful Ciani Park on the
shore, are in walking distance of the Campus. USI students can thus
enjoy the best of what Lugano has to offer: high quality of life,
within one of the most picturesque landscapes in Switzerland.
For more information about the Masters program, please go to http://www.mcmh.unisi.ch/
or contact Ms. Debora Zgraggen at [log in to unmask] or by phone
at +41 58 666 4488.
I look forward to welcoming our new students to Lugano!
Kind regards,
Suzanne Suggs, PhD
--------------------------------------------------------------------------------
L. Suzanne Suggs, PhD, CHES
Assistant Professor
Institute of Communication and Health
Faculty of Communication Sciences
University of Lugano
Via G. Buffi 13
CH 6900 Lugano
(e) [log in to unmask]
(w) http://www.istituti.usilu.net/suggss/
(w) http://www.ich.com.unisi.ch/en/index.htm
--------------------------------------------------------------------------------
To UNSUBSCRIBE send to: [log in to unmask] the following phrase "unsubscribe click4hp" as unquoted text. To view archives or manage your subscription (and create a password) go to http://listserv.yorku.ca/archives/click4hp.html
|
