New Five Minute Case Study Videos  


 

For the past six years, we've been getting requests to condense our
hour-long Landmark case study webinar videos into five minute You Tube
videos - short enough to play at a Board, Council or other management
meeting, or at a public consultation. The first two of these short videos
are now available. Each video provides an overview of one behavior change
program in the context of the social marketing planning process, from
formative research, insights found and how the strategy was developed, to
key behavior change tools used, how the program was evaluated, and program
impacts. Details on each program are available as usual in the accompanying
60 minute webinar video recording, webinar transcript, and full-length
written case study. 

 

While these first two videos are slide show videos (based only on the
webinar PowerPoint decks and sound track), starting with the next batch they
will also include live video footage. Case studies that have received the
Landmark designation through our peer-selection process illustrate behavior
change programs and approaches considered to be among the most successful,
innovative, replicable and adaptable in the world.

 

King County in Motion (4:26) https://www.youtube.com/watch?v=4L_Ihi9OzWI

Get Energized Iowa (4:47) https://www.youtube.com/watch?v=dC0M0ltonBI

 

Website: www.toolsofchange.com       Landmark nominations deadline: June 5,
2017    

 

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