Hey everybody,

Here's a simple model of the topic:


Community   ----->  Coordinator/Liaison ---------> University
Has problem/Issue                 Takes problem and works with               Does "targeted" research
                                            University to develop research 

Community <------   Coordinator/Liaison <--------- University

Uses knowledge to                 Interprets and transforms research        "Disseminates" research findings
better the community             into "Useable Information" and                to Coordinator/Liaison
related to issue                     "markets" the information to                                              community.                 
I do realise this is a little on the minimal and simple end of the spectrum- but using the terminology that is in question (dissemination versus marketing), I believe this makes the coordinator position (and I have used the term liaison as this person is the link to the community) a little more clear.

Yours in health,

Veli Rautio 

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Veli-Martti Rautio HBK, CK, MPH
Health Promoter - Healthy Pregnancy and Child Development
Hastings & Prince Edward Counties Health Unit
179 North Park Street
Belleville, ON K8P 4P1
Tel: (613) 966-5513 ext 228
Fax: (613) 966-9418
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