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Luigino Bruni <[log in to unmask]>
Sun, 8 Nov 2009 20:04:16 -0500
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The first "official" author is (to my knowledge) Gossen (1854), who 
put this idea at the core of his economic theory, with formal and 
mathematical language. But the intuition and the qualitative concept 
was somehow present far before, even in the Middleage discussion on 
value, money and interest, and later in XVIII century Italian and 
French sensist economists.

Luigino Bruni

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