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Wed, 4 Nov 2009 22:42:26 -0800 |
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Sorry for the late entry into this discussion. Unless you're targeting an academic audience, I would discourage use of the term 'social determinants' in the title. Yes, I know, there really are not any adequate popular alternatives. It took us months to come up with the name "Unnatural Causes: Is Inequality Making Us Sick?" for our documentary series (which, btw, you're welcome to use; Alameda County (CA) Public Health Dept, for example, issued a splendid report called "Life and Death from Unnatural Causes" http://www.acphd.org/user/services/AtoZ_PrgDtls.asp?PrgId=90 <http://www.acphd.org/user/services/AtoZ_PrgDtls.asp?PrgId=90> ).
Other possibilities (each to be followed by a more explanatory subtitle) might include:
Closing the Gap
Hidden in Plain Sight
Towards A Healthier Canada
Diagnosing Canada
In Sickness and in Wealth
Hidden Epidemic
The Sick Society
What Makes Us Healthy or Sick?
The Great Divide
Inequality Kills
Body Politic
Body of Evidence
A Social Disease
Health for All
Healthy Connections
Vital Signs
What Doctors Don't Tell You
Secrets of Better Health
To Our Health!
The New Rx for Health
And on and on and on...
Many suggest that titles for publications / programs / campaigns for change should communicate a sense of possibility rather than alarm, impel not compel, be about "us" not "them." Hope this helps.
Larry Adelman
CALIFORNIA NEWSREEL
500 Third Street, #505
San Francisco, CA 94107
415-284-7800
[log in to unmask]
www.newsreel.org
www.unnaturalcauses.org
www.moneydrivenmedicine.org
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