Do you know any good examples of emotion-rich messages that promote walking
and cycling to school, that are directed at students' parents, and that are
not judgmental, fear based or otherwise heavy-handed? (I know, your school
buildings may be closed now because of COVID-19; we are planning for after
ours re-open.) We are looking for messages for parents who currently drive
their children to school most of the time and might be described as being at
the Pre-Contemplation and Contemplation stages of change (according to
Stages of Change Theory.)

We are interested in a wide range of examples AND we are particularly
interested in messages like the following. 

*	Walking or cycling with your children to school, or encouraging them
to do it on their own if they are able, is one way of being a loving, caring
and responsible parent. (Many parents in the greater Toronto area currently
think that driving their children to school is more loving, caring and
responsible).
*	If you live close enough to school, walking or cycling with your
children to school or encouraging them to do it on their own if they are
able, can lead to a smoother, more enjoyable morning routine.
*	Walking or cycling with your children to school can help them and
you avoid the craziness of drop-off and pick-up zones.
*	Any other messaging that's been particularly effective.

 

Please note if there is any evidence of effectiveness (e.g. through message
pre-testing or program evaluation). 

 

This information is being sought by a province-wide (Ontario, Canada)
coalition of school programs that promotes walking and cycling to school
using a School Travel Planning framework. They want to encourage more
parents / guardians to support their children walking and cycling to school.

 

I will compile the answers from a number of listservs and Linked-In groups
and will share the compilation with all who contribute to it.

 

Thanks, Jay   [log in to unmask] <mailto:[log in to unmask]> 

 

 

 


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